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Marketing Specialist - Audience Strategist

Company

MSI Pharma
Address United States
Employment type CONTRACTOR
Salary
Expires 2023-06-18
Posted at 11 months ago
Job Description

MSI Pharma have partnered with a global pharmaceutical company, they are looking for an Audience Strategist to join their Marketing team.


Responsibilities

  • Lead audience activation management, processes, evolution, and oversee data taxonomy creation, set up and measurement.
  • Influence internal teams & take a leadership role to ensure that key audience segmentations are used appropriately and regularly.
  • Be the subject matter expert in audience data management and insights - build a learning agenda to evangelize audience management best practices & educate marketers.
  • Collaborate with media partners to configure, test and validate destinations (social, display, rich media, targeting platforms) to send segments for audience activation.


Qualifications

  • Seasoned experience with Data Management
  • Strong familiarity with digital advertising ecosystem.
  • Platforms to create attributes, segments, push audiences live & prepare audience analysis.
  • 8+ years of experience in a combination of marketing, digital marketing, digital platforms or media.