Product Marketing Specialist - Lggbu

This Product Marketing Specialist will be in charge of creating and generating a variety of content formats, from videos and podcasts to blog posts and social media content, catering to both LGGBU Public Administration and Public Safety. This role would involve collaborative work with other members of the marketing sales and support team to ensure that the created content resonates with the company's messaging and objectives.
Responsibilities
Responsibilities

• Collaboration with Cross-functional Teams: Work closely with product management, sales, marketing, and customer support teams to align messaging, gather feedback, and ensure consistency across all customer touchpoints. Collaborate on product development, pricing, and promotional strategies.
• Market Research: Conduct market research to identify customer needs, preferences, and market trends. Analyze competitors and gather insights to inform product positioning and messaging strategies. Identify target markets and segments for our products.
• Product Positioning and Messaging: Collaborate with cross-functional teams to define and refine the product's positioning and messaging. Understand the unique selling points, competitive advantages, and target audience to create compelling value propositions.
• Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches or feature updates. Identify target segments, determine pricing strategies, create marketing campaigns, and coordinate with sales teams to ensure successful product adoption.
• Content Creation: Develop and generate a variety of content formats, including videos, podcasts, blog posts, social media content, and sales collateral. Create compelling and persuasive content that effectively communicates the value proposition and benefits of our products.
• Market Communication: Collaborate with the marketing team to develop and execute integrated marketing campaigns across various channels, including digital advertising, social media, email marketing, events, and public relations. Ensure consistent and effective communication of our product messaging to the target audience.
• Government Compliance and Regulations: Ensure that all content produced adheres to relevant government compliance standards and regulations specific to the public safety and government sectors. Stay updated on regulatory changes and incorporate them into content creation processes.
• Lead Generation Content: Develop content assets focused on lead generation, such as downloadable whitepapers, eBooks, and case studies that showcase the benefits and value of Oracle Public Safety and Oracle NetSuite for Government solutions. Collaborate with the marketing and sales teams to create landing pages and lead capture forms to effectively collect and qualify leads.
• Support and Training Resources: Collaborate with the support team to develop educational resources, knowledge base articles, and training materials that help customers effectively use Oracle Public Safety and Oracle NetSuite for Government solutions. Ensure that the content addresses common challenges, provides step-by-step instructions, and promotes self-service options to enhance customer satisfaction and reduce support ticket volume.
• Solution Integration and Customization: Collaborate with product management and technical teams to understand the integration capabilities and customization options of Oracle Public Safety and Oracle NetSuite for Government. Create content that highlights these capabilities and demonstrates how the solutions can be tailored to meet the unique needs of government organizations.
• Customer Advocacy: Engage with customers to gather feedback, understand their needs, and identify opportunities for product improvements. Leverage customer success stories and testimonials to showcase the value and impact of our products.
• Content Localization and Adaptation: Collaborate with international teams or agencies to adapt and localize content for different regions or target markets. Ensure that content is culturally appropriate, accurately translated, and effectively resonates with local audiences.
• Continuous Learning: Stay updated with industry trends, best practices, and emerging technologies to ensure our products remain competitive in the market. Attend industry conferences, participate in relevant webinars, and continuously expand knowledge and skills in product marketing.
• Analytics and Reporting: Track and analyze key marketing metrics and performance indicators to measure the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies, make informed decisions, and report on the success of marketing efforts.
• Sales Enablement: Support the sales team by providing them with the necessary tools, resources, and training to effectively sell the product. Create sales presentations, product training materials, competitive analysis documents, and sales collateral to enable the sales team to communicate the value of our products to customers.

What you will need:

• Ability to collaborate effectively with cross-functional teams.
• Ability to manage multiple projects and prioritize tasks effectively.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
• Results-oriented mindset with a focus on driving product success.
• Strong creative and strategic thinking abilities.
• Utilize robust creative, technical, and analytical ability and hands-on experience with diverse media production tools and software.
• Have a spectrum of skills, including creativity, technical prowess, marketing, and analytical ability.
• Familiarity with digital marketing tools and channels.
• Proficient in market research and data analysis.
• Strong attention to detail and organizational skills.
• Experience with content creation and storytelling.
• Possesses a comprehensive understanding of media trends and channels, demonstrating a quick adaptability to new tech and platforms.
• Proven experience in product marketing, preferably in the [industry/sector].
• Exhibit a profound understanding of media trends and channels and adapt swiftly to new technologies and platforms

About Us
An Oracle career can span industries, roles, Countries and cultures, giving you the opportunity to flourish in new roles and innovate, while blending work life in. Oracle has thrived through 40+ years of change by innovating and operating with integrity while delivering for the top companies in almost every industry.
In order to nurture the talent that makes this happen, we are committed to an inclusive culture that celebrates and values diverse insights and perspectives, a workforce that inspires thought leadership and innovation.
Oracle offers a highly competitive suite of Employee Benefits designed on the principles of parity, consistency, and affordability. The overall package includes certain core elements such as Medical, Life Insurance, access to Retirement Planning, and much more. We also encourage our employees to engage in the culture of giving back to the communities where we live and do business.
At Oracle, we believe that innovation starts with diversity and inclusion and to create the future we need talent from various backgrounds, perspectives, and abilities. We ensure that individuals with disabilities are provided reasonable accommodation to successfully participate in the job application, interview process, and in potential roles. to perform crucial job functions.
That’s why we’re committed to creating a workforce where all individuals can do their best work. It’s when everyone’s voice is heard and valued that we’re inspired to go beyond what’s been done before.
Oracle is an Equal Employment Opportunity Employer*. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.

• Which includes being a United States Affirmative Action Employer