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Product Marketing Lead Jobs
Company | Fortra |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-10-05 |
Posted at | 8 months ago |
Problem Solvers. Proactive Protectors. Relentless Allies.
- Work closely with Product Management to ensure consistent product positioning and well-coordinated product launches. Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
- Serve as subject matter expert for product line
- Support demand generation with content ideas to engage with target market and prospects
- Focus on the overall customer experience and journey, ensuring Fortra products and services are positioned to solve the most compelling customer needs
- Align closely with sales and channel managers in order to deliver the content, marketing programs, and resources to best drive results and growth of the product line
- Ensure positioning and messaging resonates with target market and go-to-market strategy and aligns cross-departmentally with demand generation and product management initiatives
- Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success.
- Gather customer insights to inform product positioning and messaging
- Ongoing monitoring and analysis of industry trends and competitive landscape to inform differentiation and messaging
- Support for Analyst Relations and Public Relations via responses, briefings, and technical storytelling
- Maintain an active understanding of key competitors to optimize Fortra’s competitive positioning and to actively assist the sales organization in winning competitive deals
- Develop and/or refine buyer personas to inform messaging, go-to market strategy and campaign development
- Uber collaborative with sales, pre-sales, marketing, and project management.
- Excellent oral, written and presentation /public speaking skills.
- Three to five years of experience with B2B software and cybersecurity preferred.
- Do-what-it-takes mindset to execute against strategy and always help sales.
- Bachelor’s degree in marketing, business, cybersecurity or related field.
- Demonstrated excellence in project management.
- Strong time management skills and manages multiple priorities within tight time constraints.
- Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
- Technical evangelist skills preferred
- Five years of B2B Product Marketing, Product Management, or Technical Sales background or experience required; previous threat research or security operations experience a plus
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