Strategist, Engagement Marketing Jobs

About Oportun

Oportun (Nasdaq: OPRT) is a digital banking platform that puts its 1.9 million members' financial goals within reach. With intelligent borrowing, savings, budgeting, and spending capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $15.5 billion in responsible and affordable credit, saved its members more than $2.3 billion in interest and fees, and helped our members save an average of more than $1,800 annually. For more information, visit Oportun.com .

WORKING AT OPORTUN

Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.

Position Overview

Join our team as a Strategist, Engagement Marketing and make a significant impact by handling Direct Mail communications within our Customer Lifecycle Marketing function. You will support the responsibility of the entire creative process, collaborating with internal teams and external vendors to ensure flawless campaign launches and the delivery of exceptional materials. As a marketing professional, you will have the opportunity to integrate various marketing channels, provide relevant messages, launch leading edge AI-driven testing, and create seamless customer experiences. Your data-driven skills, along with your creative testing and innovation skills, will optimize our marketing communications and ensure engaging, high-quality content.

Responsibilities

• Support a timely Legal and Compliance approval process for new creative and all edits to current creative.
• Effectively navigate the relationship between data files and Direct Mail content modules to provide personalized content to our members and leads.
• Ensure high-quality and timely delivery of Direct Mail Marketing templates using Quadient tools.
• Create, design, launch and track recommendations for creative A-B tests on Direct Mail.
• Bring technological innovations that improve the efficiency of the operation while reducing costs.
• Bring a holistic understanding of how Email, Phone and other channels contribute and combine to optimize customer acquisition and retention.
• Create and update dynamic content modules that align with customer segmentation provided by partner teams.
• Understand content development and be able to step in for tasks such as copywriting tweaks, matching data formats, and QA.
• Perform prepress proofing, live name proofing, and color proofing to ensure Direct Mail content is free of errors, including brand consistency, logos, messages, disclosures, state-specific requirements, calls to action, phone numbers, and URLs.
• Collaborate with marketing managers, business owners, product leads, and the creative team to gain a full understanding of business requirements, develop customer insights, and provide relevant messages to our customers.
• Work in partnership across teams to run the Direct Mail artwork creation and maintenance process. By collaborating with Product Marketing, Risk Analytics Teams, and with Print Vendors, you will ensure that the intended creative is delivered to the right recipients.

Requirements

• Three plus years of Direct Mail marketing, preferably in a senior associate or similar role.
• Strong understanding of multi-channel campaign execution. Familiarity with modern marketing skills, including digital marketing and data-driven strategies.
• Proficiency in using Quadient or similar marketing automation tools is a plus.
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
• Increased orientation towards technology and willingness to learn new tools and platforms.
• Strong attention to detail and a commitment to delivering flawless marketing materials.
• Exceptional collaboration and communication skills, both verbal and written.
• Knowledge of Legal and Compliance requirements related to Direct Mail marketing.
• Creative and innovative mindset with a passion for testing and optimizing marketing campaigns.
• Experience working with print vendors and managing print production processes is desirable.
• Bachelor's degree in Marketing, Communications, or a related field.

"The US base salary range for this full-time position is $80,000 - $124,000.

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects a national minimum and maximum range for new hire salaries for this position. Within this range, individual pay is determined by work location and additional factors, such as job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range that meets your criteria during the hiring process.

Please note that the compensation range listed in this posting reflects only the base salary for this position and does not include other compensation elements or benefits.”

We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.

California applicants can find a copy of Oportun's CCPA Notice here: https://oportun.com/privacy/california-privacy-notice/ .

We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).