Product Marketing Associate Jobs

From the merger of two leaders in the CX space, ASPECT Software and Noble Systems, comes ALVARIA. A new global force delivering leading edge Customer Experience and Workforce Engagement software as well as cloud services technology solutions for enterprise Contact Centers. We blend the agility of a start-up mentality with the stability of an established enterprise, challenging the market with renewed thinking and best-of-breed business solutions.

Our solutions simplify and improve the customer and agent experience. Our complete suite of Contact Center and Workforce Engagement & Optimization solutions helps companies keep agents engaged while providing exceptional customer service experiences. Our flexible, highly scalable applications for interaction management, IVR/self-service, chatbots/AI, workforce optimization and more, are available on-premises or in any hosted, private or public cloud environment.

Make a Difference

Our people define who we are. The curious, driven, creative, fun individuals who are drawn to ALVARIA bring skills sets and cultural differences from around the world. They love innovation, challenges and empowering our customers to engage seamlessly and efficiently — every member of our team is dedicated to creating amazing customer contact experiences - for our customers and our customers’ customers. If you like developing new solutions and turning big ideas into reality, ALVARIA is the place for you. At ALVARIA, you’ll work with smart and motivated people to make a difference for the companies we serve.

General Scope & Summary

Works with product marketing management to identify and execute on lead generation / sales support activities for specific product(s) or product line(s) to fuel sales of Aspect products in the marketplace. These activities can include content creation in the form of collateral, promotional materials, scripted product demonstrations or webinar presentations as well as internal-facing materials and presentations for training sales to effectively sell Aspect products. Aids in the creation of business plans and product positioning in the marketplace. Assists in market research, the monitoring of competitive activity and customer needs identification in support of product marketing management’s efforts to formulate strategic go-to-market plans. Plays a major role in the tactical execution of those plans as outlined above. Works with product management and to develop new products or enhance existing product(s) or product line(s).

ESSENTIAL FUNCTIONS

• Works with product management and engineering to make sure product planning efforts are fully informed by customer needs and broader market research.
• Works closely with demand generation organization to ensure needed materials are available for campaigns in support of the go-to-market strategies.
• Ensures needed internal training and positioning materials are provided to sales teams.
• Works closely with product marketing management in helping research and define go-to-market plans.

Minimum Job Requirements

SPECIALIZED KNOWLEDGE & SKILLS

• Ability to communicate complex information to the market as well as to internal stakeholders such as sales teams.
• Ability to pass a background check may also be required.
• Demonstrated ability to learn contact center concepts especially in relation to larger enterprise business systems.
• Knowledge of demand generation best practices.
• Physical requirements include sitting for long periods of time.
• Gains exposure to more complex aspects of position, such as strategic planning.
• Ability to use professional concepts and company policies and procedures to solve a variety of problems and contribute to the fulfillment of projects and organizational objectives.
• Strong customer service and teamwork skills. Professional demeanor to maintain and enhance relationships.

EDUCATION AND EXPERIENCE

• Bachelor's degree in relevant field.
• 1 - 3 years of experience.