Email/Sms Strategist Jobs

The Email + SMS Account Manager will be an important member of the Email + SMS team and will report to the Head of Strategy. This position will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels.

This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix and manage a team. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow.

Responsibilities

• Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs
• Ability to assist with logic for email + SMS campaigns and automation
• Project coordination for new email triggers, transactional emails, and special projects
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
• Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
• Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
• Work closely with the creative team to identify trends, share learnings, and recommend new strategies
• Serve as the primary point of contact and relationship manager for assigned client accounts

Qualifications

• Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams
• At least one year of experience managing Email + SMS accounts and providing strategy
• Hands-on experience with Klaviyo / Postscript / Attentive
• At least one year of experience in email marketing
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
• Client relationship management experience
• Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
• Preference for Bachelor’s degree
• Excellent communication and analytical skills
• Experience segmenting email and SMS lists
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment