Senior Marketing Strategist Jobs

Join our Marketing and Corporate Social Responsibility team as a Senior Marketing Strategist on the Demand Generation team. This division expands the scope of marketing as a shared service for the enterprise and better aligns and integrates our corporate responsibility footprint. Serving the company in optimizing new market opportunities, strengthening the Blue Cross NC brand, delivering business value for sustainable growth, and integrating social and philanthropic initiatives into our corporate footprint, this division is laser focused on our purpose of improving the health and well-being of our customers and communities.

The Senior Marketing Strategist will develop and optimize multi-channel marketing strategies to drive preference, qualified leads, and sales of Blue Cross NC products, and deliver on business objectives. Strategies will focus on educating, engaging, and converting existing and prospective members, employers, producers, and other audiences throughout the buying journey and audience lifecycle. Using data, insights and iterative testing and optimization of strategies and key channels, including digital advertising, paid search, content marketing, direct mail, and social media (paid and organic), the Senior Marketing Strategist will drive results that for the business and Our Purpose

What You’ll Do

• Leverages customer and consumer insights, personas and buyer journeys to develop holistic strategies and plans that effectively drive business outcomes and maximize ROI (segmentation, product design, communication preferences, messaging strategy and measurement plans/learnings).
• Collaborate and execute critical activities such as strategic planning and thought leadership at a departmental and enterprise level.
• Identify, analyze and monitor relevant industry, regulatory, technology and market-based trends.
• Provides ongoing strategic consultation throughout the creative development, testing and launch processes
• Develops integrated Direct Response and content marketing strategies, leveraging relevant print and digital channels designed to drive response and overall sales growth of Government and Commercial Markets products.
• Coaches/mentors more junior staff as needed to facilitate execution of assigned strategic initiatives.
• Organize, optimize and communicate progress towards the completion of overall work portfolio.
• Leads the creation and evaluation of complex marketing plans by identifying marketing objectives and strategies, market and audience insights, key messages, tactics, timing and budget allocation through cross-functional collaboration
• Facilitate communication and present information to both internal and external stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives.
• Partners with Marketing Analytics and channel subject matter experts to identify, capture and utilize data and analytics to measure success, optimize campaigns, rapidly iterate on strategy based on learnings, and inform future work
• Develops marketing and communications strategies and plans for assigned strategic initiatives.
• Responsible for multi-channel marketing strategy development to generate and capture demand , including sales, retention, engagement, quality and membership goals

What You Bring

• 5+ years of experience in related field.
• In lieu of degree, 7+ years of experience in related field
• Bachelor's degree or advanced degree (where required)

What We Like

• Experience with direct to consumer (B2C) marketing in Commercial and Government offerings, including ACA, Medicare, Medicaid and Dual Eligible Special Needs Plans (D-SNP)
• Ability to balance multiple projects in a high stakes work environment
• Familiarity with measuring campaign ROI and sales attribution preferred
• Candidate must have significant background and experience in developing integrated marketing strategies and plans across traditional and digital media
• Demonstrated ability to develop trusted relationships and engaging with leaders to drive business outcomes

We invite you to check out our careers site to see the value in diversity and inclusion at all levels of our organization. We have inclusion challenges throughout the year and affinity groups that are an integral part of our culture! Blue Cross NC is an EEO employer and ensuring we make reasonable accommodations.

Medical and dental benefits are available your first day of employment. We have a generous 401k match, parental leave, and other benefits you can read more about on our site.

If you’re ready to make a career out of making a difference, this is the opportunity for you.