Sr. Dir, Brand Marketing (Remote - U.s. Based)

Department: Marketing

Employment Type: Permanent - Full Time

Location: United States - Remote

Reporting To: Jen Clifford

Description

Sr. Dir, Brand Marketing (REMOTE - U.S. based)
About The Role:
We seek an experienced Sr. Dir, Brand Marketing for our quickly growing organization. In this role, your contributions will help grow the business by driving high-quality top of funnel demand that converts to qualified pipelines and ultimately, revenue. As part of the larger Marketing team, you will report to our VP, Marketing; together, you will primarily be responsible for building and leading a demand generation team. If you are a self-starter, are performance-driven and value an exceptional work culture, please come join Accredible.
Key Responsibilities
Key ResponsibilitiesThis role is responsible for:

• Organizational alignment. Partnering closely within the Marketing team (Demand Generation, Product Marketing and Marketing Operations) and across the organization especially with Product, Customer Success and Sales to achieve cross-functional objectives.
• Visual Identity and Brand Guidelines. Build out, maintain and evolve our brand identity and guidelines. Through a team member, manage all design requests from across marketing, sales, customer success and professional services.
• Leadership. Leading the brand team which currently consists of 5 team members covering Events, PR, Creative Design and Website. Create vision for growth of the team and annual and quarterly objectives aligned with corporate strategy.
• Playing as well as coaching. We are a roll up your sleeves team. Directly contributing to the work as needed, to ensure the team is successful.
• Content. Develop our content strategy for short-form and long-form content and manage the creation of all written and visual content.
• Brand Strategy. Develop a comprehensive brand strategy (vision, mission, values, positioning, architecture) that permeates every touchpoint in our customers' journey. Effectively communicate the strategy to stakeholders across the business and Senior Leadership Team. Develop key messaging for the Accredible brand and ensure it is constantly updated to reflect the growth and expansion of the company.
• Website. You will lead a team member and agencies to develop the strategy for our corporate website including reporting and analytics, SEO, maintenance and future development and testing.
• Delivery & Results. Managing the execution of the Brand team on a day to day basis, ensuring that the team is delivering against goals to impact the business. Analyzing performance and using data to optimize projects. Communicating results with frequency to stakeholders.
• Communications & Events. You will lead the team responsible for building an effective corporate communications strategy that includes media relations, awards, social media to grow our brand awareness as well as an events strategy focused on sponsored events, while growing an owned events strategy.

Skills, Knowledge & Expertise
CompetenciesMust have a track record of successfully building a brand strategy and growing market awareness. Must have leadership experience.
Role based:

• Communication. You are comfortable communicating with senior leaders, participating in open debates to drive toward a decision.
• Management. You have managed a team. You are able to coach team members to help them perform. You are able to mediate effectively when team members disagree. You are able to manage effectively not just in-person employees, but remote ones too, including those in other timezones.
• Brand Leadership. Demonstrated brand leadership and strategy experience. B2B Tech or EdTech experience preferred.
• Attention to detail. You do not let important details slip through the cracks.
• Organization & planning. You plan, organize and schedule in an efficient manner. You know which priorities are important and choose to work on those. You transparently drop things which are lower priority, and focus upon high leverage activities.

Cultural:

• Prioritizer. Able to make high-leverage impacts on key areas.
• Humble in feedback and debate. Be more like scientists, and welcome data driven debates that deliver the best possible outcome.
• Dependable. Commit responsibly, follow through, and be intentional and open in delegating or dropping tasks where necessary.
• Great Communicator. Be succinct, create space for others to speak, and strive to benefit the atmosphere in a room.
• Results Oriented. Know what you're trying to achieve, and measure progress.
• Builder. Looks for opportunities to improve processes, people, teams, and everything else.
• Bias to Action. Find ways forward and iterate with small steps to move quickly.
• Supportive. Understands that we win or lose as a team, and supports those around you.
• Proactive. Say "I intend to…" instead of waiting for permission.
• Ambitious. Aims to be the best.

Benefits
Compensation & Benefits:

• Generous sick time and compassionate leave to support our team members' health needs, and physical and mental well-being.
• Two hours per week (paid) to spend learning anything you like, even if it is not related to your role, plus a budget to spend on learning materials (courses, books, conferences). We love education and we believe in nurturing your growth!
• Paid medical/dental/vision.
• Many additional perks!
• Competitive salary.
• Paid short-term disability (STD), long term disability (LTD), and life insurance.
• Flexible hours & remote work; while we fully support digital nomads, you must be able to align with your team's predominant time zones.
• Employee Assistance Program (EAP).
• A high-energy, collaborative, and supportive high-growth organization backed by some of Silicon Valley's top venture capital investors.
• Maternity/paternity leave.
• A promise to invest in your growth personally and professionally. Wherever you would like to go and whatever you would like to do, we will be there to support you.
• 35 days annual vacation.
• Pre-IPO equity shares.

About Us:
Accredible is the industry-leading digital credentialing platform that securely issues, manages, tracks, and verifies millions of high-stakes credentials across the globe. Accredible integrates with leading learning software including Canvas, D2L Brightspace, Kajabi, Kryterion Webassessor, Moodle, Thinkific, and more. Over 2,000 leading universities, associations, and technology companies such as Google, Skillsoft, Slack, the Association of Corporate Treasurers, Chartered Banker Institute, University of Cambridge, AMPP, Hootsuite, IEEE, Cengage, MIT, Rutgers, INSEAD, IAPP, UC Berkeley, AMBA, and The Digital Marketing Institute rely on Accredible to create, deliver and manage digital certificates and open badges. Learn more at accredible.com
As a post-Series B company, the company has grown to over 100 team members across the globe. We were #134 in the 2022 Deloitte Fast 500 Technology list and seek to continue our rapid growth. We also were named as a 2023 Best Workplaces We are looking for exceptional people who will help us expand our extraordinary culture with career experiences represented by our exceptional Glassdoor rating and reviews!
Open and Inclusive. We welcome people of any gender identity or expression, race, skin color, ethnicity, age, size, nationality, sexual orientation, ability level, neurotype, religion, elder status, family structure, culture, subculture, political views, education level, identity, and self-identification. We welcome teachers, learners, activists, artists, dreamers, doers, ordinary people, extraordinary people, and everyone in between.
Remote First. Accredible is truly a global team. From Cape Town to Vancouver, London to San Francisco, our employees live and work in the places that they thrive, wherever they thrive.
Growing Strong. We are growing and will continue to expand rapidly. We seek to increase momentum and build a professional, scalable, and efficient team whilst maintaining our friendly, inclusive, and collaborative culture.
We Love What We Do. Our co-founders' passion for Accredible's purpose has permeated throughout our organization... and it shows in our culture, our product, and our customer service.