Sr. Dir, Demand Generation

Department: Marketing

Employment Type: Permanent - Full Time

Location: United States - Remote

Reporting To: Jennifer Clifford

Description

Sr. Dir, Demand Generation (REMOTE - U.S. based)
About The Role:
We seek an experienced Sr. Dir, Demand Generation for our quickly growing organization. In this role, your contributions will help grow the business by driving high-quality top of funnel demand that converts to qualified pipelines and ultimately, revenue. As part of the larger Marketing team, you will report to our VP, Marketing; together, you will primarily be responsible for building and leading a demand generation team. If you are a self-starter, are performance-driven and value an exceptional work culture, please come join Accredible.
Key Responsibilities
Key ResponsibilitiesThis role is responsible for:

• Playing as well as coaching. We are a roll up your sleeves team. Directly contributing to the work as needed, to ensure the team is successful.
• Delivery & Results. Managing the execution of the demand generation team on a day to day basis, ensuring that the team is delivering results to impact the business. Analyzing performance and using data to optimize campaigns. Communicating results with frequency to stakeholders.
• Leadership. Building and leading a demand generation team. This is a newly formed team within Accredible with four direct reports including one current team member and three additional hires to be made. Management of external vendor relationships (i.e., PPC Agency).
• Organizational alignment. Partnering closely within the Marketing team (Brand, Product Marketing and Marketing Operations) and across the organization especially with SDRs and Sales, Customer Success and Product to achieve cross-functional objectives.
• Strategy. Translate our business goals and revenue strategy into a demand strategy by market segment (SMB, Mid-market, Enterprise and Customers). Heavily rely on data (to be provided by our newly formed data team) to drive decisions. Effectively communicate the strategy to stakeholders across the business and Senior Leadership Team.
• Roadmap & planning. Annual and quarterly campaign planning in line with product and feature releases. As this is a new team, initial projects will be needed to set up functions (i.e., Email marketing or ABM) and then ongoing optimization / evolution.

Skills, Knowledge & Expertise
CompetenciesMust have a track record of successfully building demand generation teams and strategies that drive qualified pipeline for the business.

• Demand Generation Leadership. Demonstrated demand generation leadership and strategy experience. B2B Tech or EdTech experience preferred.
• Attention to detail. You do not let important details slip through the cracks.
• Communication. You are comfortable communicating with senior leaders, participating in open debates to drive toward a decision.
• Organization & planning. You plan, organize and schedule in an efficient manner. You know which priorities are important and choose to work on those. You transparently drop things which are lower priority, and focus upon high leverage activities.
• Management. You are able to coach team members to help them perform. You are able to mediate effectively when team members disagree. You are able to effectively manage a remote team, including those in other timezones.

Culture:

• Humble in feedback and debate. Be more like scientists, and welcome data driven debates that deliver the best possible outcome.
• Supportive. Understands that we win or lose as a team, and supports those around you.
• Builder. Looks for opportunities to improve processes, people, teams, and everything else.
• Results Oriented. Know what you're trying to achieve, and measure progress.
• Ambitious. Aims to be the best.
• Bias to Action. Find ways forward and iterate with small steps to move quickly.
• Dependable. Commit responsibly, follow through, and be intentional and open in delegating or dropping tasks where necessary.
• Prioritizer. Able to make high-leverage impacts on key areas.
• Proactive. Say "I intend to…" instead of waiting for permission.

Great Communicator. Be succinct, create space for others to speak, and strive to benefit the atmosphere in a room.
Company Benefits
Compensation & Benefits:

• Maternity/paternity leave.
• Competitive salary.
• A promise to invest in your growth personally and professionally. Wherever you would like to go and whatever you would like to do, we will be there to support you.
• Pre-IPO equity shares.
• Two hours per week (paid) to spend learning anything you like, even if it is not related to your role, plus a budget to spend on learning materials (courses, books, conferences). We love education and we believe in nurturing your growth!
• Paid short-term disability (STD), long term disability (LTD), and life insurance.
• A high-energy, collaborative, and supportive high-growth organization backed by some of Silicon Valley's top venture capital investors.
• 35 days annual vacation.
• Generous sick time and compassionate leave to support our team members' health needs, and physical and mental well-being.
• Paid medical/dental/vision.
• Employee Assistance Program (EAP).
• Flexible hours & remote work; while we fully support digital nomads, you must be able to align with your team's predominant time zones.
• Many additional perks!

About Us:
Accredible is the industry-leading digital credentialing platform that securely issues, manages, tracks, and verifies millions of high-stakes credentials across the globe. Accredible integrates with leading learning software including Canvas, D2L Brightspace, Kajabi, Kryterion Webassessor, Moodle, Thinkific, and more. Over 2,000 leading universities, associations, and technology companies such as Google, Skillsoft, Slack, the Association of Corporate Treasurers, Chartered Banker Institute, University of Cambridge, AMPP, Hootsuite, IEEE, Cengage, MIT, Rutgers, INSEAD, IAPP, UC Berkeley, AMBA, and The Digital Marketing Institute rely on Accredible to create, deliver and manage digital certificates and open badges. Learn more at accredible.com
As a post-Series B company, the company has grown to over 100 team members across the globe. We were #134 in the 2022 Deloitte Fast 500 Technology list and seek to continue our rapid growth. We also were named as a 2023 Best Workplaces We are looking for exceptional people who will help us expand our extraordinary culture with career experiences represented by our exceptional Glassdoor rating and reviews!
Open and Inclusive. We welcome people of any gender identity or expression, race, skin color, ethnicity, age, size, nationality, sexual orientation, ability level, neurotype, religion, elder status, family structure, culture, subculture, political views, education level, identity, and self-identification. We welcome teachers, learners, activists, artists, dreamers, doers, ordinary people, extraordinary people, and everyone in between.
Remote First. Accredible is truly a global team. From Cape Town to Vancouver, London to San Francisco, our employees live and work in the places that they thrive, wherever they thrive.
Growing Strong. We are growing and will continue to expand rapidly. We seek to increase momentum and build a professional, scalable, and efficient team whilst maintaining our friendly, inclusive, and collaborative culture.
We Love What We Do. Our co-founders' passion for Accredible's purpose has permeated throughout our organization... and it shows in our culture, our product, and our customer service.