Marketing Strategist Jobs

Company Description:

WebOps is the Global Leader in Digital Healthcare Solutions focused on providing software solutions to Medical Device Manufacturers and Distributors, 3^rd Party Logistics Providers and Healthcare Facilities. We have customers all over the world using our software solutions and we have a passionate team with big goals and initiatives.

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We are looking for an ambitious Marketing Strategist with relevant experience to research, develop, and communicate strategic marketing plans to meet the company's goals. This person will lead and optimize marketing efforts for company and client campaigns and collaborate with multifunctional teams to execute them. Your role will be to lead the creation and execution of our marketing campaigns focused on promoting our portfolio of software solutions.

To be successful in this role, you are expected to have a solid comprehension of the current best digital marketing practices, have good writing skills to produce original content, and the ability to research and understand the competitive landscape.

Primary Responsibilities:

·Develop strategies and tactics that align with our business goals and drive qualified traffic to our marketing site and sales team.

·Deploy successful marketing campaigns and own their implementation from ideation to execution.

·Produce high quality LinkedIn posts, email campaigns and other social media content relevant to the services we provide.

·Manage company LinkedIn Page.

·Assist in managing leads and the pipeline in company’s CRM tool (Bigin).

·Produce valuable and engaging content for our website that attracts and converts our target groups (White Papers, Case Studies, Blog Posts etc.)

·Help manage the Company marketing site (WordPress) including adding and editing content.

·Create the right mix of little m and big M marketing.

·Standardize brand messaging and ensure consistency across the company (Sales, Marketing, Customer Success).

·Prepare materials for and attend tradeshows to ensure successful execution.

·Promote the company’s online visibility using both SEO and SEM methods.

·Work closely with the sales and leadership team to review needs, prioritize content and establish clear messaging guidelines.

·Analyze and Report on ROI of current marketing initiatives to sales and leadership teams.

Qualifications:

·Bachelor’s Degree in marketing or advertising or relevant experience

·Excellent communication skills

·Strong understanding of digital marketing channels including SEO/SEM, social media, and email marketing

·Experience with web analytics tools such as Google Analytics

·Experience with WordPress website development