Vp Of Marketing Jobs

Sky Zone

VP of Marketing

Full-time, Remote

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POSITION OVERVIEW

We are looking for a Vice President of Marketing to work from home and spearhead continued growth and leadership within the industry. The VP of Marketing will be the driving force behind building a high-performing growth function that elevates the brand, drives traffic, and cultivates a loyal guest community to drive success across relevant KPIs. The ideal candidate will come from a corporate and franchise-driven business where the brand and guest experience are at the core of all decisions, and they will have a relentless passion for driving the brand forward.

The VP of Marketing will report to the Chief Revenue Officer and will be responsible for driving all KPIs related to the brand, traffic, loyalty, and growth. The VP will have direct oversight of consumer insights, marketing strategy and execution, CRM and loyalty, and the website. They will work closely with leaders throughout the organization (e.g., FP&A, Operations, Technology, Product, Design Innovation, and Analytics) to embed a guest-centric mindset with the goal of driving revenue and growth optimization. They will understand the importance of building and cultivating a relationship with the franchise community and setting up the franchise and corporate locations for growth. The VP will be a key executive stakeholder and presence throughout the organization, fostering a culture of high performance and growth.

RESPONSIBILITIES

Consumer Insights & Experience

• Map the guest journey to identify opportunities to create a stronger and more memorable experience across all channels. Utilize qualitative and quantitative data to identify opportunities for revenue optimization and innovation.
• Create a compelling, personalized, and seamless site experience by optimizing content, presentation, navigation, and front-end design of the site. Develop strategies to maximize conversion on site and online.
• Drive consume research and significantly accelerate understanding of target audience.

Brand & Creative

• Partner across the organization to develop business case, desired outcomes and cost benefit analysis related to campaigns, and goals.
• Drive brand initiatives including offline ad campaigns, PR, events, social media, and influencer
• Actively manage and optimize all agency and vendor relationships using KPIs to drive performance, including media, creative, and communications.
• Activities to drive brand favorability.
• Refresh and solidify the brand’s standards. Drive brand consistency across corporate and franchise locations, across all guest touchpoints including onsite, online media, and offline media.

Performance Marketing: Guest Acquisition, Engagement & Retention

• Partner closely with data team to implement an effective multi-channel CRM system to fuel targeted retention efforts.
• Build local digital marketing capabilities to be leveraged by franchisees as appropriate (e.g., SEO/SEM).
• Work closely with data team to effectively segment and target guests along a variety of cohorts.
• Invest in post-purchase experience and optimize the loyalty program to improve the longevity.
• Redefine best practices for performance marketing channels – social, display, SEO/SEM, email, affiliates, mobile, and emerging acquisition vehicles – to effectively drive guest acquisition.

Leadership

• Establish a guest-centric mentality across the broader organization through collaboration and influence.
• Potential players internally. Select and lead appropriate external partners and vendors.
• Establish credibility and strong working relationships with the field, franchisees, and the rest of the leadership team.
• Build and lead a strong and efficient organization. Hire, retain, and develop high performing, high

QUALIFICATIONS

• Strongly prefer mix of corporate and franchise experience (membership/subscription model experience is a plus).
• Experience driving growth without deteriorating a beloved consumer brand.
• Track record of success translating guest insights into marketing and retail strategies and growth along KPIs. Must be able to map the guest journey across a multi-touch experience.
• 10+ years of experience building and leading performance-driven teams in high growth entertainment, restaurant, fitness, or retail company.
• Demonstrated ability to work cross-functionally to deliver an outstanding guest experience and achieve results.
• Demonstrated success driving guest acquisition through national and localized performance marketing efforts.
• Track record of success driving strategy across, and being accountable for, the guest experience lifecycle – acquisition, conversion, and retention.
• Sky Zone is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.