Vp, Us Marketing (Skincare)

IT COSMETICS - VP, US MARKETING
Section 1: General Information
Job Title: VP, Marketing
Function: It Cosmetics
Supervisor Title: SVP, Marketing
Location: Jersey City, NJ
Section 2: Job Summary
The VP of Marketing will be responsible for defining and implementing best-in-class marketing programs for the It Cosmetics Skincare category for the US market, which is the vast majority of the global business today. They will be responsible for the development of the 360 marketing plans aimed at driving category growth within the US. In addition to managing the skincare marketing team, they will also oversee the Online + Offline lead for the category to ensure our products are coming alive on site as well as in store across our key specialty retailers (Ulta, Sephora) as well as the Social & Content lead.
Section 3: Job Responsibilities:

• Manage, train and develop the skincare team
• Continue to grow existing product collections; through knowledge of competitive landscape, identify key marketing opportunities to creatively drive brand awareness within US market with maximum impact
• Lead communication strategy for the skincare portfolio within the US market consistent with the brand’s sense of purpose
• Partner with global marketing on specific product needs and ensure US based products and samples are produced when necessary
• Develop and own an integrated, engaging and consistent consumer brand experience (360/Digital/Retail/Social/Creative/Sales)
• Identify opportunities to continue to enhance the customer experience through an omnichannel approach focusing on new customer acquisition & to ultimately drive sales
• Manage the development/product budget (forecast, value analyses, brand profitability, development costs, etc) as well as the budgets for key programs
• Ownership of the US marketing strategies for the skincare category; develop 360 strategy for all launches
• Define clear messages to present to senior leadership and accompany the teams in the preparation of the meetings

Section 4: Job Requirements:

• Strong written and verbal communication skills with a keen attention to detail
• Ability to interact effectively and professionally to lead cross-functional departments
• Strong people management experience and must possess leadership capabilities
• Proven ability to multi-task and manage complexity
• Exceptional presentation & organizational skills
• Ability to work in a fast-paced environment and against tight deadlines
• Creative thinker who challenges the status quo
• Passionate about consumer trends and market needs within cosmetics
• 10+ years of experience successfully guiding strategic marketing, branding and product management within consumer goods business. Experience within luxury and/or cosmetics is strongly preferred.

What’s In It For You

• $177,300-$252,700
• (Medical, Dental, Vision, 401K, Pension Plan)
• Access to Mental Health & Wellness Programs
• (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• (Think Tanks and Innovation Squads)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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