Associate Marketing Research Strategist

Primary Function
The Associate Marketing Research Strategist provides competitive analysis and industry trend insights to identify competitor and product positioning in the market, current messaging and messaging opportunities, best practice standards and other research to strengthen creative performance and account growth. This position also serves as a bridge between internal and external research teams to interpret findings into actionable insights that influence Account and Creative direction.
Duties & Responsibilities

• Work with Senior Marketing Research Strategist, Senior Management and Account teams to determine research needs for clients, increasing ECS (Enterprise Creative Solutions) value
• Develop test plans based on client goals in partnership with Account, where a client need exists
• Collect, interpret and integrate data on channel and segment demographics, personas, statistics and performance
• Monitor client strategy implementation, provide feedback and create ECS point of view documents
• Working in conjunction with Account, identify and develop messaging opportunities that differentiate products from the competition, leverage our competitive advantages, advance LOB strategy, and achieve performance gains. Communicate these opportunities to Account and Creative to assist in creative direction.
• Participate in ongoing education to build business acumen and assist in educating ECS on evolving business, competitor and best practice trends
• Stay current on industry trends, competitive information and requested market research projects to strengthen our strategic expertise
• Collaborate with internal testing and measurement teams to determine effectiveness of product positioning and messaging in creative pieces and provide feedback
• Develop a library of information on current market positioning and messaging opportunities for existing and emerging/potential products, markets, channels and segments
• Partner with internal research and competitive intelligence groups and external research vendors to collect, interpret, generate, and disseminate actionable insights to ECS
• Create, maintain, and make available a library of direct mail and email marketing packages

Skills & Qualifications

• Solid understanding of the advertising/media industry.
• Demonstrated high level of proficiency in Word, Excel and PowerPoint
• Detail oriented with the ability to see how the details fit into the overall, bigger picture
• Exceptional written, oral, and presentation communication skills
• Proven ability to interpret data and express implications of analysis

Education & Experience

• 3-5+ years conducting statistical research and quantitative analysis for clients in support of the development of effective marketing programs
• Familiarity with industry measurement tools such as; IMS, TNS Media Intelligence, Competitrack, JW, Mintel, MRI, Hoovers WEff, etc.

To Apply
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Diversity Inclusion & Customer Service Statement
TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.