Digital Product Engagement Manager

About The Team
Zillow Group's acquisition of ShowingTime in 2021 represents the next step forward in the company's dedication to integrate an improved, more efficient showing process to benefit customers and partners, their clients and the real estate industry as a whole.
The new ShowingTime+ organization within Zillow Group is a market leader in developing cutting-edge showing management, feedback, offer management, recruiting, transaction management and analytics solutions. Our wide array of products and services are built on technological innovations designed to bring efficiencies to all users. The company has successfully supported the evolving needs of real estate agents, teams, brokers, offices, associations and MLSs within the U.S. and Canada for more than 20 years
About The Role
We are seeking a highly motivated and experienced Digital Product Engagement Manager to join our team. The Digital Product Engagement Manager will be responsible for driving user engagement, adoption, and retention for our digital products and services. The ideal candidate should be passionate about creating exceptional digital experiences and have a proven track record of building engagement strategies that deliver results.
Key Responsibilities:

• Stay up-to-date with industry trends, new technologies, and emerging best practices in user engagement and retention.
• Continuously evaluate and optimize engagement strategies based on user feedback, data analysis, and industry best practices.
• Develop and implement user engagement strategies that increase user adoption and retention for our digital products and services.
• Conduct user research and analysis to identify user needs, behaviors, and trends, and use these insights to inform engagement strategies.
• Use our digital product engagement tools to develop and execute in-app communications and other engagement tactics to drive user adoption and retention.
• Work closely with product managers, designers, and developers to ensure that engagement strategies align with product goals and user needs.
• Define key performance indicators (KPIs) for user engagement and retention, and track and report on progress towards these goals.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.
In California, Colorado, Connecticut, Nevada, New York City and Washington the standard base pay range for this role is $75,500.00 - $120,500.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Nevada, New York City and Washington and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.
Who you are

• Experience with A/B testing and optimization.
• Experience developing and executing user engagement strategies for digital products and services.
• Experience with email marketing tools and push notification platforms.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Strong analytical skills and experience with data analysis tools.
• Familiarity with web analytics tools such as Google Analytics.
• Strong attention to detail and the ability to work in a fast-paced environment.
• Excellent communication skills and the ability to work cross-functionally with product managers, designers, and developers.
• 3-5 years of experience in digital product engagement, digital marketing, or a related field.

Nice to Have:

• Understanding of site structure, developer console, and working with certain page element attributes (Z-layer, class, ID, iFrames, etc.).
• If you have any questions or would like to apply for this position, please submit your resume and cover letter. We look forward to hearing from you!
• Working familiarity with tools like Jira, Google Analytics, ACS, video editing tools, Excel, Vimeo, Jing, knowledge bases/help desks.
• Prior knowledge of setting up integration points, web-hooks/API.
• Visual design and digital asset production skills.
• Experience with a Digital Adoption Platform (ex/ WalkeMe, Pendo, etc.).
• Ability to update basic CSS styles.
• Bachelor's degree in marketing, communications, or a related field.

Get to know us
Zillow is reimagining real estate to make home a reality for more and more people.
As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.
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