Digital Marketing Engagement Specialist

Job Location: United States : New Jersey : Bridgewater

Alternate Job Location: United States : New Jersey : Bridgewater

Work Arrangement: Virtual

This role can be based in Bridgewater, NJ as a hybrid position, or as a fully remote role, however you must be able to accommodate EST working hours.

The Company

MetLife (NYSE: MET), through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife serves approximately 100 million customers, has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe, and the Middle East. MetLife has an employee population of approximately 43,000 and is ranked #50 on the Fortune 500 list for 2022. MetLife is intentionally cultivating a purpose-driven and inclusive culture that values and builds a diversity of talent to innovate for today, tomorrow and the future so that the company can continue to fulfill its promise to its customers in the communities it serves around the world.

Retirement & Income Solutions (RIS) Marketing

MetLife Retirement & Income Solutions (RIS) helps institutional customers create a more secure financial future for themselves and their key stakeholders. To deliver on this challenge, the RIS business has developed and refined a disciplined, long-term approach that leverages a mix of investment opportunities, protection strategies and guaranteed income solutions. RIS is a leader across eight distinct businesses in the retirement and income solutions market. The products in our portfolio include annuities, funding agreements, life insurance, and stable value investments, all of which are delivered with excellence through our decades of knowledge and deep understanding of market needs.

The RIS set of solutions covers a wide range of products and services uniquely designed to meet the retirement and benefit funding needs of institutional clients, and their employees and retirees. With decades of market experience that delivered sales of almost $40 billion in 2022 and has grown the business book to $270 billion, RIS is a positive force in the industry and a major earnings driver for MetLife, accounting for about 25% of MetLife’s global profits. Working in a collaborative and purpose-driven way, we focus on meeting the needs of our key constituencies: our customers (including almost 1 million pensioners), our employees, the local communities we serve, and MetLife’s shareholders.

Role Value Proposition:

The RIS Marketing Team is a key partner to the RIS business and charged with defining and activating customer-focused marketing strategies that build awareness of our leadership in the retirement space, strengthen engagement with Plan Sponsors and Intermediaries around the value we deliver, and drive market demand for our products.

In that spirit, the Marketing Consultant II plays a critical role with delivering a consistent and seamless experience across both traditional and non-traditional marketing channels for specific lines of business in RIS. This requires effectively helping to bring together web, email, media/social channels in a strategic way that meets Plan Sponsors, Intermediaries, and other stakeholders wherever they seek to engage with us. To ensure we drive consistency and on-going improvement, this role is also tasked with defining standards and best practices within these channels for the larger RIS Marketing team.

Key Responsibilities:

• Production and development of strategic marketing materials within budgets and timelines, including presentations, one-sheets, emails, brochures, infographics, videos, and direct mailing pieces.
• Manage external agencies on content development and production within timing and budget. Review content, ensuring it meets the brief, is optimized per platform, & aligns with brand & business goals.
• Partner with RIS Customer Marketing Team, PR & Comms Team, and the Business Teams to define editorial strategy for web and email efforts for Stable Value and US Pensions businesses.
• Serve as budget lead of internal department annual/monthly budgetary process, includes management of monthly forecasts, accruals, and reconciliation with finance.
• Champion and administer RIS email governance and email platform management, including the identification and integration of new email capabilities that improve production and performance.
• Delivery of end-to-end RIS marketing email programs – strategic alignment to business objectives, campaign planning and end to end execution.
• Efficient tracking of all marketing materials, ensuring upkeep with compliance and legal submissions/requirements for business collateral.

Essential Business Experience and Technical Skills:

Required:

• Strong analytical and critical thinking skills.
• Accomplished process manager that can simplify complex topics and train other team members (as required) to ensure output and delivery.
• Thrives in a fast-paced environment.
• Financial/Budget management experience.
• 5+ years of relevant experience.
• Hands on usage of social media, email, and other leading-edge tech platforms and programs that enable the publishing, deployment, and measurement of digital programs.
• Excellent organizational, interpersonal, communication skills (both written and verbal) and time management skills to meet deadlines.
• Success in and fostering strong, working partnerships across several functions.
• Strong collaboration and teamwork skills, comfortable working autonomously, enjoys continuously learning and building new business and technical skills.

Preferred:

• Understanding of ADA requirements for all digital output.
• Ability to manage end to end video production process of videos created via agency partners.
• Bachelor’s degree or equivalent experience.
• Project management skills including problem solving, attention to detail, analytical thinking and decisiveness
• Use of Miro or other visualization tools.
• Mastery of Microsoft Office Suite including Excel, PowerPoint, and Word.
• Experience in presentation and communication skills.
• Experience in email marketing campaign execution in Marketo and/or Acoustic.

Assignment Category

Full Time

Travel

Up to 10%

Business Category

US Business

Number of Openings

1

At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.

MetLife:

MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine’s 2021 list of the “World’s Most Admired Companies.”

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.

The wage range for applicants for this position is $70,200 - $93,600. This role is also eligible for annual short-term incentive compensation. MetLife offers a comprehensive benefits program, including healthcare benefits, life insurance, retirement benefits, parental leave, legal plan services and paid time off. All incentives and benefits are subject to the applicable plan terms.

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife. For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.

MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.