Customer Engagement Marketing Manager

Job Title: Customer Engagement Marketing Manager

Client Location: Remote; Virtual

Starting: ASAP

Salary/Pay Rate: $51.91 to $57.68 Hourly

Hours: Full-time

Duration: 11 Months

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As part of our client's team, you’ll embrace the company’s marketing principles, drive marketing efficiency and scale, and be customer centric. You’ll be part of an integrated marketing team that supports sales to generate pipeline, accelerate deals, and delight our customers, creating brand love.

Responsibilities:

• Develop and optimize lead capture mechanisms and processes to ensure efficient lead management and conversion, leveraging existing resources and opportunities.
• Collaborate with strategic nonprofits to develop customized marketing strategies that align with their digital transformation goals and objectives, while supporting our client's priorities.
• Lead the development and execution of an Account-Based Marketing (ABM) plan, tailored to each organization within our strategic nonprofit partnerships.
• Create and implement engaging marketing campaigns, events, and initiatives to generate leads and increase brand awareness within the strategic nonprofits.
• Collaborate with Sales team to track and measure the ROI of marketing initiatives, ensuring alignment with revenue goals and highlighting key metrics, insights, and recommendations for improvement.
• Build and manage strong relationships with key stakeholders in strategic nonprofits, ensuring effective communication and collaboration.

Requirements:

• Excellent team player with project management skills, who can prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Experience with marketing principles, account-based marketing or partnership management, preferably within the nonprofit sector.
• Excellent oral and written communication skills.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience collaborating with sales teams to drive a connected marketing and sales funnel and working with demand generation marketing tools.
• Experience or familiar with event strategy and event execution, including executing in-person event booth and online/virtual events.