Product Marketing Manager - Public Sector

This position will be focused on the Go-To-Market Strategy that drives pipeline in partnership with Demand Generation and Sales for the Public Sector market: Federal, State and Local Government, Higher Education, and K-12 sectors.

The candidate would be an experienced product marketer with an in-depth knowledge of the security, IT, and digital transformation challenges of these Public Sector organizations and agencies.

This is a highly cross-functional role and very visible role within the organization, working alongside our product, marketing, and sales teams.

Responsibilities:

• Build the go-to-market strategy for State and Local Government, Higher Education, and K-12 sectors.
• Create compelling messaging and assets to articulate how the solutions uniquely address Public Sector challenges.
• Drive messaging and positioning for campaigns and regional marketing initiatives
• Develop an ongoing process for requirements and feedback from representative customers, and relay that intel back to our product, security, integrations, and marketing teams.
• Present at industry conferences, events, and webinars.
• Partner with enablement to educate our Public Sector sellers and partners.

Requirements:

• Strong storytelling and presentation skills for various audiences including content creation, sales enablement, and thought leadership (we’d love to see samples of your work) for internal stakeholders and external audiences
• 5+ years of B2B SaaS product marketing experience
• Prefer an understanding of Public Sector missions, regulations, programs, and challenges
• Proven track record of marketing to decision-makers and influencers
• Ability to drive complex, cross-functional projects in a highly dynamic environment