Senior Manager, Marketing, Communications And Digital Engagement

The Senior Manager, Marketing, Communications and Digital Engagement will contribute to the planning and tactical execution for implementing the marketing strategy and ensuring SCAI campaigns are mapped to personas with a clear view of the customer journey from start to finish, reporting on ROI and spending. Will work collaboratively with the Marketing & Communications Team to effectively promote SCAI and its activities, targeting the correct and appropriate audiences in campaigns. Salary starting at $75 - $80,000.

Responsibilities

·Develop and manage marketing plans, tactical strategies, communications strategies, and managing the budget for these activities.

·Facilitate the development and implementation of marketing and promotional campaigns to ensure alignment with brand strategy.

·Create content marketing strategies to engage with SCAI members and build awareness of organization initiatives.

·Writes copy, tests marketing messages and analyzes results to modify SCAI brand and sub-brand messaging.

·Manages data collection, analysis and reporting on data to provide information to guide SCAI and MMC strategy. Including analysis of the effectiveness of promotions to increase engagement.

·Responsible for ensuring that marketing projects and event-related budgets, and marketing/advertising spends are on time and on or under budget.

·Responsible for managing the performance of the Marketing and Digital Engagement Coordinator in alignment with the SCAI performance review program.

·Perform other related duties as assigned.

Qualifications

Education and Experience

·Bachelor’s degree in a relevant field required.

·Minimum of three years’ of experience in marketing, publications, or a related field required.

·Prior experience working with physicians, healthcare, or the cardiology field a plus.

• Proficiency with Microsoft Office Suite (Word, Outlook, Excel, Access and PowerPoint)

·Proficiency with virtual meeting software, including Teams, to ensure productivity in a remote working environment, is required.

·Experience with Click Dimensions and Protech a plus.

·Experience with Google Analytics and Google Ads a plus.

Skills and Abilities

·Excellent written and verbal communication skills.

·Excellent interpersonal and networking skills with a variety of personalities and positions.

·Excellent project and time management skills with the ability to manage multiple projects and proven ability to meet deadlines.

·Ability to work independently and collaboratively as part of a team.

·Ability to work well strategically and operationally, overcoming obstacles.

·Ability to problem-solve, find common ground and adapt to change.

·Strong attention to detail.

·Strong organizational and time management skills.

·Ability to meet deadlines and work under pressure.

·Ability to articulate the mission of SCAI, its programs, strategic priorities and value of membership.