Vp Of Marketing - Remote | Wfh

Join a rapidly growing leader in the exciting PropTech and FinTech space as our new VP of Marketing! We're on the lookout for a talented individual who can harness their expertise and experience to take our omnichannel marketing efforts to new heights, engaging diverse audiences ranging from consumers to real estate brokers and agents.
As a marketplace and platform technology company, you'll play a pivotal role in driving marketing initiatives that encompass B2B, B2C, and Brand/PR/Communications strategies. Your mission will be to craft and execute marketing campaigns that delight and resonate with our customers, while aligning with our company's overarching goals.
At the heart of your responsibilities will be the ownership of marketing activities throughout the entire customer lifecycle, from acquisition to retention. We're eager for you to infuse our marketing efforts with a performance-driven, data-centric approach, ensuring a seamless experience across all channels.
What You Bring
We're seeking a marketing maestro with 10-15+ years of diverse marketing experience, spanning direct to consumer, B2B, digital marketing, TV, PR, and communications. With 5+ years of marketing leadership under your belt, you'll be equipped to build and scale a data-driven "marketing machine" that propels growth and retention.
Your background in consumer marketplace companies, particularly within a product-driven environment, will be instrumental in shaping our marketing strategy. Thriving in a dynamic, hyper-growth setting is second nature to you, and you've got a proven track record of leveraging data and analytics to boost ROI.
Collaboration is your middle name, and you're a pro at translating brand visions into flawlessly executed campaigns across various channels. Your strategic prowess, media budgeting and buying skills, and vendor relations expertise are second to none.
Leading by example, you'll be responsible for cultivating a cohesive, high-performing marketing team and collaborating effectively with other executives.
What You'll Do
Teaming up with company leadership, you'll define ambitious quarterly growth goals and targets, setting the stage for success.
Your keen eye for an exceptional omnichannel customer experience will drive the development and expansion of our platform, cementing us as a best-in-class player.
From B2B to B2C, Consumer Growth, and Brand/PR/Communications, you'll orchestrate a diverse range of marketing activities, leveraging digital marketing, paid media, earned media, SEO, and more.
Data will be your compass as you navigate complex marketing insights to inform strategy and decision-making, ensuring we achieve the best results across all channels.
As you build a robust B2B marketing function, you'll create an inbound lead generation funnel, supported by top-notch technology and talent.
Collaboration will be the name of the game, as you work closely with cross-functional leaders to support product launches, merchant go-to-market strategy, roadmaps, and key partnerships.
Consistency is key as you uphold brand standards and compliance across all marketing and communications channels, reinforcing our brand identity.
What's In It For You
Join our 100% remote, work-from-home culture, which has been thriving since our inception in 2015.
We care about your well-being, offering medical, dental, and vision premiums with full coverage for all employees.
Enjoy a generous and flexible PTO policy, with 2 weeks mandatory time off, and the freedom to design a schedule that suits your needs.
Family comes first with our paid maternity and paternity leave.
Fuel your professional growth with an annual allowance of $1,000 for education, training, and development opportunities.
Benefit from a competitive salary and equity packages, recognizing your contributions to our success.
If you're a visionary VP of Marketing, skilled in both B2B and B2C engagement, with an omnichannel mindset, we invite you to seize this exciting opportunity! APPLY TODAY to embark on a journey of innovation and growth with us!
Employment Type: Full-Time
Salary: $ 150,000.00 250,000.00 Per Year