Senior Digital Advertising Strategist

**Please do not send the Recruiter direct messages via LINKEDIN. All applicants should apply via our Paycom page.

Apply Here: https://bit.ly/AIUSADigitalAdvertisingStrategist

Amnesty International USA (AIUSA) is the global organization’s presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people’s human rights here in the U.S. Amnesty International USA has more than one million members and activists in all 50 states, who are part of a larger global movement of 10 million people in 150 countries. We are a democratically governed, grassroots membership organization, which means that our members vote on key policy issues and elect our Board of Directors. Some of our members are experts on specific human rights issues, parts of the world, or advocacy areas, and they serve as volunteer leaders. Others are volunteer leaders of local or student groups in towns, universities, states, or regions of the country. Amnesty International USA’s elected Board members, staff, and members work together to lead the organization.

Amnesty International USA is seeking a Senior Digital Advertising Strategist to oversee our digital advertising program in the Development department. This role sits within the Digital Fundraising & Advocacy Team, but works in close coordination with Communications, Campaigns, Programs, and Research Departments to ensure that online advertising is part of the organization’s broader program objectives.

The Senior Digital Advertising Strategist will oversee the development and management of advertising campaigns with advocacy, fundraising, and acquisition goals. In addition to developing and executing strategy, the ideal candidates must have extensive experience in digital advertising and be comfortable managing priorities in a fast-paced, deadline-driven environment.

This role is a union position and covered by the Collective Bargaining Agreement with the Communication Workers of America (CWA), Local 1180.

Essential Responsibilities:

• Report out on the performance of advertising campaigns and adjust strategy based on the results
• Manage the development of advertising tests involving tactics, audiences, creative, and messaging
• Query and pull audience files from various CRM databases for customized targeting and suppression
• Monitor media buys and recommend adjustments as necessary to optimize results
• Collaborate with colleagues in the Development Department to ensure campaigns align across different marketing channels
• Plan and execute advertising campaigns including display, retargeting, video, mobile, SEM and social advertising
• Oversee digital advertising budget, including developing KPI’s, monitoring, and reforecasting. Responsible for meeting or exceeding annual advertising budget and new donor/activist targets
• Research new advertising opportunities and stay on top of advertising trends
• Manage vendors who implement digital media campaigns, providing expertise and feedback to continually optimize performance

Job Qualifications

Knowledge, Skills, Abilities

• Strong analytical and project management skills with the ability to manage multiple projects at once, with strong attention-to-detail
• Strong client relationship skills
• Strong communication, analytical and presentation skills
• High proficiency with one or more digital advertising platforms (such as Google Ads, Facebook Ads Manager, Display and Video 360) as well as Google Analytics and other measurement platforms
• Proactive on making recommendations to improve strategy, performance, and business efficiencies
• Demonstrated ability to prioritize and meet deadlines
• Demonstrable experience with SEO/SEM and CRM software

Education and Experience

• BA/BS and at least 10 years relevant experience or MA/MS and 8 years relevant experience in a hands-on digital advertising role using one or more digital channels (Social, Search, Display, Video)
• Experience working in all aspects of campaign management including audience identification, optimizations, and reporting and analysis
• Commitment and passion for human rights
• Experience working in the non-profit advocacy and fundraising space a plus
• Demonstrated experience in managing agency relationships, or experience working at a digital agency
• Acquisition marketing experience – experience leading campaigns and programs to acquire new customers/supporters while hitting conversion and cost efficiency goals

We recognize the valuable skills that can be gained through internships, fellowships, volunteer work, and non-traditional work experience. This experience helps build competencies and knowledge that may translate to our job openings. We seek a diversity of experience and skills for our workplace and encourage people from all backgrounds to apply to our openings.

HOW TO APPLY AND OUR EEO STATEMENT

All applications must be completed online, and we do not accept paper submissions. Please visit the AIUSA Careers Page to review all current job postings. You must complete the entire online application, and electronically sign, for an application to be considered “complete.” We send emails via Paycom so please check your spam folders for any updates. Please email [email protected] for technical difficulties ONLY.

Amnesty International USA is an equal opportunity employer. AIUSA encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.

OUR COMMITMENT AS AN ANTI-RACIST ORGANIZATION AND TO INCLUSION, DIVERSITY, EQUITY AND ACCESSIBILITY (IDEA)

Dismantling white supremacy is central to the fight for human rights in the United States and around the world. As we mobilize staff and activists and work with partners to help transform the multiple systems where oppression operates in the world around us as part of our human rights mandate, anti-racism must be integral to our work. What does that mean for Amnesty International in the United States? It means using our people power to fight injustice and centering the voices and experiences of those most impacted by racist structures, beliefs, and laws. Fundamentally, it means doing our human rights work differently than it has been done before, because we know that who we work with, how we work, the work we do, and ultimately who we are, are all interconnected.

As an international, intercultural, intergenerational, and intersectional movement of activists committed to protecting and advancing human rights for all, Amnesty is deeply committed to Inclusion, Diversity, Equity & Accessibility (IDEA). To learn more about how we integrate IDEA into our programs and workplace, visit: https://www.amnestyusa.org/idea/

Remote and Hybrid Workplace Policy

Because the health and safety of our employees and candidates are a top priority, we are currently conducting our hiring process virtually.

Staff, office visitors, and event attendees to be up to date with COVID vaccines before entering AIUSA offices or attending AIUSA events or in-person meetings. If anyone wishing to enter the office or attend our events is not vaccinated, they will need to have tested negative for COVID within 24 hours of entry. We expect that all staff and visitors entering the office or attending AIUSA events will, by accessing our facilities, be attesting that they are vaccinated or that they have tested negative within 24 hours of entry.

Please review the job description, which will state whether a role is hybrid and remote. Some roles may require travel domestically and/or internationally.