Strategic Research Insights Specialist

Strategic Research Insights Specialist

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. What will you make today?

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

What You'll Do...

The Global Consumer Insights (GCI) team is part of the Global Marketing organization. The GCI team provides actionable consumer insights to teams throughout Ford Motor Company. As a member of Ford’s GCI team, the Strategic Insights Specialist is responsible for inspiring consumer-driven decision making into the development of future products and services.

This position is responsible for conducting strategic and innovation customer research projects and analysis to ensure customer insights are incorporated into advanced product strategy decisions. This includes deep customer understanding to represent the voice of the customer throughout the product development cycle. These include archetype, ethnography, and other customer research initiatives.

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. What will you make today?

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

• Identify opportunities to refine the research process to support the high priority studies, customer definition, and innovative research.
• Provide strategic support and consumer insights to identify customer wants and needs to ensure product development is consumer driven.
• Analyze syndicated studies to report implications for Ford.
• Manage research projects on-site and online, including analysis of results and development of management presentation.
• Manage the planning, design, execution, analysis, and reporting of research events within budget.
• Manage research supplier staff during research engagements to ensure project quality, design and analysis are aligned with business objectives and company standards.
• Liaise and interface with key internal clients including planning, marketing, strategy, design and engineering to ensure research requirements are met.
• Distribute reports and deliver impactful presentations. Publish final reports and presentations to the GCI Knowledge Management System.
• Prepare Project Initiation Forms and Research Plan Forms for projects.
• Coordinate with global research partners to plan and execute multi-regional market research events
• Explore and maintain innovative research supplier base.
• Potential travel 20%-50% dependent on in-person research
• Represent research team through attendance and/or presentation of research results in various meeting forums

You'll have...

• 3+ years of project management experience with the ability to prioritize tasks and meet deadlines in a fast-paced environment
• 3+ years of market research experience
• Bachelor's degree in market research, business administration, consumer behavior, psychology, anthropology, sociology or a combination of education and equivalent experience

Even better, you may have...

• Excellent communication skills (both oral and written)
• Experience in Ethnography, Archetype, Metaphor or innovation research
• Strong interpersonal, teambuilding, and negotiating skills with a can-do attitude and an ability to work well with internal Ford clients.
• Working experience supporting product development and advanced product strategy
• Results oriented with a proven track record of attention to detail and on-time project/program delivery for large, cross-functional projects.
• Working experience in automotive/mobility industry
• Ability to translate and communicate analytical research findings into actionable insights for both technical and non-technical audiences.
• Proven capability to think systemically, strategically, and analytically while executing decisively.
• MBA, PhD or Master’s degree in field related to consumer insights.
• Working knowledge of market research principals -- sampling, methods, analysis, and storytelling
• Ability to integrate data and findings from other areas and present a holistic view of a position.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
• Tuition assistance
• Vehicle discount program for employees and family members, and management leases
• Immediate medical, dental, and prescription drug coverage
• Established and active employee resource groups
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

For a detailed look at our benefits, click here:

https://clicktime.symantec.com/15tpDKxQkWX9pwFUZhUov?h=B7EDNCwvShlqhgaGj727PSsVg6ReHKeTchWhkNiYLXE=&u=https://fordcareers.co/GSR-HTHD

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

#Remote