Consumer Insights Analyst Jobs

Our well-known hospitality client is looking for a consumer insights analyst to join their marketing performance and insights team. The analyst will support key initiatives through market research, data visualization, and collaboration with stakeholders and vendors to develop deliverables.

This is a 12-month contract with the ability to convert. This position operates on a hybrid schedule. Candidates must be able to commute to McLean, VA 3 times per week. All McKinley roles include a competitive benefits package.

Responsibilities

• Provide support on primary research study development phases
• Support the global brand health program across the US, UK, and China
• Create dynamic visualizations and strong narratives to bring the brand and consumer stories to life for key stakeholders
• Develop monthly and quarterly deliverables for their brand partners, including the creation of brand reports, and ad-hoc analysis to articulate their brands position within the competitive landscape

Requirements

• Two years of quantitative research experience
• Experience working on a brand health tracker or VOC platform is preferred
• Bachelor's degree
• Experience in data visualization and deck creation
• Three years of professional marketing analytics or research experience
• Experience with dashboards and measurement tools (i.e., advanced excel techniques, SPSS, Tableau, MicroStrategy, etc.)

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.