Analyst, Consumer & Shopper Insights

Let’s be unstoppable together!
Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.
At CIRCANA, we deliver growth to clients based on big data—our predictive analytics and forward-thinking insights help CPG, OTC, health care, retailers, and media companies remain relentlessly relevant, capture marketing share, connect with consumers, and deliver market-leading growth. The convergence of our proprietary, on-demand cloud-based technology and our client-focused colleagues leads to a seismic shift in drivers of success in all industries.
For CIRCANA colleagues, we focus on the moments that matter. From meaningful work and impact to continuous improvement we challenge ourselves to grow both professionally and personally. You’ll feel a true sense of connection and purpose in your work and will craft the direction of your career in a highly personalized way. No matter the department you join, you’ll find yourself constantly growing and developing the skills of the future to deliver client growth. We believe in the undeniable strength that diverse people, culture, thought, and skill brings to our business, our clients, our people, and our communities. We are committed to nurturing a dynamic culture that embraces and celebrates growth, feedback, recognition, flexibility, belonging, and wellbeing for all.
What will I be doing?

• Initiative, intellectual curiosity and an entrepreneurial mindset are critical in order to identify and address current and future consumer trends. The Analyst will work at all levels across multiple client functions including Category Management, Consumer Insights, Sales and Brand Management. Internally, they will work with their Circana client team and Product Management to ensure client’s panel model is updated and accurate.
• You will occupy a position central to the success of Circana’s premier Consumer & Shopper Insights practice. This is a client-facing position. Through enabling deep Consumer and Shopper Insights, you will be part of a team optimizing the relationship a top CPG manufacturer. Key client business issues include driving increased consumption at the household level and penetration of products, supporting sell-in to partners and optimizing their portfolio. The Analyst will identify patterns of household behavior and turn insights into implications the client can act upon.

Job Responsibilities

• Create reports for client on an ad-hoc and periodic basis
• Identify opportunities for additional solutions and/or studies for Circana to engage in with client
• An important element of your responsibilities will be to collaborate with the Circana Data Production team to ensure model is updated properly and client facing reports meet the client’s needs.
• Work with team to integrate both point of sale data and consumer data
• The Analyst will have responsibility for managing a unique client in-home consumption data source powered through Circana’s revolutionary web-based report generating tools and advanced panel queries/analyses. The Analyst will create findings and insights needed to deliver holistic insights in conjunction with the overall Circana client team.

Requirements

• Market Research (i.e., Dunnhumby, InfoScout)
• CPG manufacturer (i.e., Kraft)
• Undergraduate degree is required; Advanced degree is a plus
• Ability to manage multiple projects simultaneously
• Retail (i.e., Target)
• Strong attention to detail, follow through, and organizational skills
• Experience with consumer panel data or customer data
• Ability to vocalize issues, ask questions, and challenge the “status quo” when appropriate
• CRM-oriented software firm (i.e. Peppers & Rodgers)
• 2+ years of experience, retail or CPG experience or a high degree of passion and comfort with the retail and CPG manufacturer space
• Experience may be gained in one or more of the environments below:
• Top-tier consulting firm (i.e., Accenture)
• Strong project management skills; proven skills to maintain focus and poise amidst concurrent and competing priorities
• Expert in PowerPoint and Excel

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is [$75,000 to $80,000].
We offer a comprehensive package of benefits including [paid time off, medical/dental/vision insurance and 401(k)] to eligible employees.