Sr Program Manager, Marketing Strategy

The Sr. Program Manager, Marketing Strategy develops marketing strategies and marketing plans for multiple, complex programs, initiatives or lines of business within the co-op. This role requires exceptional analytical thinking, creative problem solving, comfort with strategic frameworks, and using a wide variety of quantitative and qualitative data to inform sharp, compelling and effective marketing. The ideal candidate has an obsession with learning about the customer, and a love for both the art and science of marketing Annual and multiyear marketing strategies include articulation of business and marketing objectives, target customer, positioning, and strategies and serve as a foundation for marketing and channel communication, activations and campaigns.

This position collaborates with execution teams across Integrated Marketing, creative, channels (paid, social, email, in store, digital etc) and programs to ensure all customer-facing touchpoints reinforce the strategy. May have direct reports within the marketing strategy team.

Models and acts in accordance with REI’s guiding values and mission.

As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

The pay for this role is: $96400 - $154300 per year .