Mgr Marketing Strategy & Analytics

Department:

Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

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Job Summary

The People of Southwest Airlines come together to deliver on our Purpose, which is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. The Manager Marketing Strategy & Analytics is part of the Sales Marketing Team and will be responsible for the strategic direction, analytics, and project management of all marketing and go-to-market (GTM) efforts to B2B Customers and business travelers. This role will assist their Team in briefing initiatives as well as directly leading Team Members and partner with cross-functional Teams to plan, kick off, and measure Go-To-Market initiatives with excellence. The Manager Marketing Strategy & Analytics has a passion for developing a team of high-impact contributors and looks forward to collaborating with the Southwest Business Team to deliver on Company partnerships that impact business travel.

Additional details:

• U.S. citizenship or current authorization to work in the U.S. is required, and no current or future work authorization sponsorship available.
• The culture of Southwest Airlines means we embrace a flexible workplace and value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. This role is a hybrid position based out of our Corporate Campus in Dallas, TX, which requires Employees to work onsite on our Corporate Campus at least three days a week. The Department designates the specific three days of the week Employees must work on-site

Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.

Model the Southwest Way

• Guide and lead team members using SWA talent management practices to coach, develop, and engage employees
• Invest in leadership and self-growth through participating in continuous learning and development
• Adhere to Company values and competencies to foster a culture of inclusion, recognition, and support of a safe work environment

Responsibilities

• Deliver clear, concise, and focused communication with team, leaders and partners and encourage candid communication within the team
• Uses data analysis & Customer insights to create and translate information to opportunities for communication efforts and enhancements
• Oversee the strategic direction of Marketing plans to drive Company Lead Generation and nurturing as well as business traveler acquisition, engagement, and retention
• Display knowledge of situational and strengths-based leadership by providing continuous coaching to improve team performance and hold team accountable
• May perform other job duties as directed by Employee's Leaders
• Maintain communication roadmap and ensure efficient start-to-finish management of initiatives through insights, ideation, planning, execution, and analysis
• Lead individual contributors within Marketing to drive and execute the company’s strategic plan
• Cultivate, support, and promote an organizational culture that affords for high performance, high morale, integrity, trust, and Teamwork
• Leverage performance of promotional activities throughout the year and recommend optimizations
• Work collaboratively with internal teams to optimize resources and priorities

Knowledge, Skills and Abilities

• Skilled in thinking strategically and connecting team objectives to broader business goals
• Skilled in deriving insights from complex data and problem solving
• Ability to cast a vision for a high-impact team
• Advance knowledge of marketing campaign development and go to market strategy
• Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources and bringing others together to reconcile differences
• Ability to gain commitment to shared goals with peers, team, and Marketing department
• Ability to establish and maintain effective working relationships with other departments to influence business decisions
• Skilled in creating and presenting business cases and performance reporting
• Ability to plan and drive large business initiatives to completion
• Ability to motivate, grow, and develop direct reports

Education

• Required: High School Diploma or GED

Experience

• Lifecycle marketing
• Marketing
• Strategic planning
• Demonstrated experience in directly or indirectly leading team(s)
• Campaign development
• Preferred: Experience with Salesforce and B2B Marketing tools
• Customer and industry trends
• Fully functioning, broad knowledge in:

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
• Ability to communicate and interact with others in the English language to meet the demands of the job

Other Qualifications

• Must be able to comply with Company attendance standards as described in established guidelines
• Must be at least 18 years of age
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

Southwest Airlines is an Equal Opportunity Employer.

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