Senior Manager, Community Sports Marketing Manager

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

As the Senior Manager, Community Sports Marketing Manager you’ll be responsible for driving awareness, affinity, and advocacy for YETI within the Sports, Fitness, and Health & Wellness industries. In this role you’ll be responsible for creating and maintaining relationships with sports teams, leagues, fitness, and health & wellness professionals and athletes. You are a highly motivated marketer with a deep personal passion for all things sports and fitness. You’ve got a keen sense of sports marketing, media buys, and sports marketing strategies. You love making connections and understand the network in the sports and fitness communities. You thrive in fast-paced, ever-changing environments, and aren’t afraid to take initiative and run with projects with varying levels of direction.

Position Type (See Workplace Approach Below): Hybrid

Responsibilities

• Ensure YETI maintains relevance and authenticity in the community
• Develop and executive YETI’s sports partnership strategies for the US in addition to partnering with global teams
• Work closely with the marketing team to create campaigns and content pertaining to sports
• Active outreach and communication in-person or over phone/email to relevant individuals and groups in the dedicated community
• Provide necessary intel for YETI on any major trends within the community
• Strategize around new business opportunities and understand any shifts in the influencer circuits
• Align, service, and maintain day-to-day relationships with key sports, fitness, and health & wellness brand partners, ambassadors, and influencers
• Internal consultant for the broader marketing team as it pertains to the sports industry
• Handle day-to-day needs of partner relationships within the community, and assist with production and staffing of consumer-facing events on behalf of the YETI brand
• Willingness to travel up to 30% of the time

Qualifications And Attributes

• Ability to work in a fast-paced, changing environment
• You must be able to handle and manage multiple relationships with influencers and partners with the highest level of customer service
• Goal oriented with high standards for excellence
• A bachelor’s degree is preferred
• At least 4 years of experience managing and developing marketing professionals
• At least 8 years of experience in sports marketing with a deep understanding of sports media buys, partnerships, sponsorship, and athlete contract management
• The ideal candidate will be able to prioritize travel and time in the field within regular department workflow
• Strong time management skills
• Excellent written and verbal communication skills

US Workplace Approach

• Remote: Role is full-time remote.
• Onsite: Role requires you to be onsite full-time.
• Hybrid: Role requires you to be located in Austin, Texas and is a mixture of onsite and remote.

Approach may vary based on role.

YETI is proud to be an Equal Opportunity Employer.

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