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Company | Dallas Fort Worth International Airport (DFW) |
Address | Dallas, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | Airlines and Aviation |
Expires | 2023-07-30 |
Posted at | 10 months ago |
Qualifications
- Develop direct reports and others in the department to understand and apply project management and marketing processes including creative briefs, meeting recaps, etc.
- Own relationships with external agencies and internal creative team and have P&L responsibility over Marketing budget including digital and traditional media, creative development, and production.
- Form and develop strategic marketing plans and programs, outlining goals, key audiences, stakeholders, objectives, recommended channels, expected results, metrics for success, and timelines.
- Lead project management for all marketing initiatives with accountability over key metrics, timelines, and budget.
- Direct and implement marketing strategies that support the Airport’s revenue-generating products and services, including Pre-Paid Parking, Concessions, and Commercial Development.
- Provide DFW Airport brand leadership to continuously improve DFW Brand positioning in the market in the areas of brand reputation, customer experience, airline relations, sustainability, innovation, digital transformation, and parking products.
- Collaborate with other department leaders to develop and implement initiatives that reduce friction across all touchpoints of the customer journey, from conceptualization to research and implementation.
- Eight (8) years of experience in marketing or brand management (agency or client-side).
- Three (3) years of team management experience
- Possession of a valid Class C driver’s license.
- Any equivalent combination of education and/or experience may be substituted for the above.
- Bachelor’s degree in business administration, marketing, communications, or a related field.
- Knowledge of Spanish or other foreign language(s)
- Airline, airport, or aviation experience preferred.
- Previous experience in an integrated marketing/communications department.
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