Sr. Field Marketing Manager

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission To Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way, of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

YOUR IMPACT

We are seeking a Sr. Field Marketing Manager to impact underperforming restaurants and markets by developing, executing, and managing restaurant-level and market-level marketing programs. Working directly with brand partners (franchisees) and internal cross-functional teams will be a vital part of fostering healthy relationships and achieving shared strategic goals. Additionally, this role will lead the New Restaurant Opening marketing team. This role is part of the Field Marketing team.

WHAT YOU’LL DO

• Work with Media team to provide insights and performance recaps to Brand Partners.
• Identify opportunities within the market to generate brand awareness.
• Prepare regular communications and presentations to key Wingstop stakeholders.
• Proactively identify and introduce new ideas/solutions to more effectively address needs.
• Work with internal Brand team to support local creative needs.
• Other duties as assigned.
• Regularly pull and consume financial data to develop marketing recommendations at a restaurant-level and a market-level.
• Lead New Restaurant Opening marketing team and provide support with getting plan approvals.
• Turn data into actionable insights
• Work with Regional Operations teams to support our strategic vision that will drive growth.
• Utilize media knowledge in creating marketing recommendations
• Measure success of plans
• Regularly utilize Power BI and Excel to run reports
• Coach and develop direct reports.
• Requires little to no direction on leading multiple initiatives.

WHO YOU ARE

HUMBLE: You feel there is always opportunity to further your personal and professional growth. You have a bachelor’s degree in Advertising, Marketing, or Communications.

HUNGRY: You have a fire in you to keep pursuing excellence, particularly in a fast-paced, dynamic environment. You have 5+ years of field marketing experience working directly with franchisees or equivalent, preferable in the restaurant industry.

SMART: You have a high degree of emotional intelligence, an exceptional ability to convey ideas and gain alignment among others, and the aptitude to apply sound, strategic thinking to address a variety of business circumstances.

SERVICE-MINDED: You consider others at every turn by exercising your responsibilities in an energetic, proactive and organized way.

ENTREPRENEURIAL: You work with an owner’s mentality when collaborating cross-functionally as you manage multiple concurrent projects from inception through execution.

A DAY IN THE LIFE

So, what does ‘all in a day’s work’ look like to a Wing Expert in this role? Your day could shape up somewhat like this:

• Frequent use of mental energy while expressing or exchanging ideas and information with cross-functional colleagues, brand partners, and extended Wingstop team.
• Routine need to shift priorities among simultaneous projects, while upholding quality and sense of urgency.
• Frequent use of a computer and other technology essential to the successful completion of your everyday role responsibilities.
• Routine use of physical energy while traveling (up to 20% travel), working extended days (10-14 hours), etc.

BENEFITS

FLAVOR PERKS:

• Paid maternity and paternity leave
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Competitive bonus structure for eligible roles
• Health savings or flexible spending account options
• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Basic life and AD&D insurance provided
• Comprehensive medical, dental, and vision benefits
• Team member stock purchase plan
• Pet insurance
• Wellness reimbursement program
• Education Assistance

FUN IS THE BEST FLAVOR:

• Discounts at Under Armour, FitBit, NFL, and NHL
• Discount on Wingstop gift cards
• Onsite game room and patio
• Discounted onsite dry cleaning
• Discounted onsite car detailing
• Lunch provided every Tuesday and Thursday in office
• Work from home Fridays

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.