Sr. Field Marketing Manager

Sr. Field Marketing Manager – East Enterprise

Location: Preferred East Coast cities: New York, Atlanta, Charlotte, Raleigh, Boston

Our client is seeking a high-performing, customer-centric individual to join the Americas marketing team as a Sr. Field Marketing Manager for the East Enterprise segment. This position reports into the Director of AMS Enterprise Field Marketing.

The Sr. Field Marketing Manager will work closely with their dedicated Field Marketing Specialist on planning and executing marketing activities that generate and accelerate pipeline. Activities will be account-specific/highly targeted and a supplement to existing programs (webinars, user groups, field events, tradeshows, etc). The Sr. Field Marketing Manager will also work closely with sales teams, extended cross functional teams in the enterprise and with customer champions in accounts where marketing is engaged, as well as our agencies with the purpose of ensuring the timely development and execution of programs that require additional expertise (content writing, video production, social advocacy, etc).

Responsibilities:

• Continually monitor, analyze, and report on marketing campaign effectiveness and ROI using campaign dashboards and tangible/intangible feedback from the field
• Co-create campaigns with our inside sales teams to identify and qualify new personas and secure meetings
• Provide onsite event support where applicable in targeted activities
• Own and manage a quarterly budget and maintain excellent operational hygiene
• Work cross-functionally with sales, vertical and campaigns marketing, ABM, digital teams, and external agencies
• Meet with customers to develop joint marketing strategies to drive adoption and advocacy of the company ‘Digital Platform’
• Research, recommend, and build content that will resonate by industry, innovate on old school marketing tactics, and take calculated risks to deliver purposeful marketing into a set of named accounts
• Lead marketing enablement for the region by being a single source of knowledge for updates and announcements around field marketing, partners, analysts, executive programs, social media, our annual user conference, etc

Qualifications:

• Strong attention to detail targeting high profile, enterprise segment accounts
• 5+ years marketing or sales experience in a comparable industry
• Proficient in Microsoft Office (PPT, Excel, Word, Outlook)
• Excellent project management skills with an ability to prioritize independently and delegate tasks to contractors or agencies when appropriate
• Familiarity with Adobe Creative Cloud, Dynamics, Marketo, and Tableau a plus
• Strong presentation, writing and communication skills required
• Ability to work in a fast-paced, high-growth environment under tight timelines; acts daily with a sense of urgency
• Exceptional skills in managing multiple projects simultaneously, holding teams accountable to deadlines
• Bachelor’s degree
• 25% domestic travel (US)
• Creative problem solver and resourceful executer
• Budget conscious mentality

Compensation: $53.57 - $71.43