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Sr. Director Of Growth Marketing
Company | uShip |
Address | Austin, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-07-22 |
Posted at | 10 months ago |
As Sr. Director of Growth Marketing, you will be responsible for overseeing all aspects of digital marketing pertaining to user acquisition, retainment and maximization contributing to revenue growth across owned, earned, and paid channels such as websites, SEO, SEM, ABM, Social Media, Dsiplay, Affiliate, Influencers, etc. Take charge of the annual marketing plan, strategy, and staff. Determine and plan distinct and compelling marketing strategies and prepare materials. Drive large-scale, impactful B2C and B2B marketing activities at the same time. Create, manage, and coach an effective marketing team.
- Oversee all vendor relationships including agencies on retainer and for individual projects, technology partners, and other service providers
- Build long term relationships with employees, clients, and stakeholders
- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
- Support, establish strong relationships with and receive feedback/guidance from creative director and Head of UX
- Drive the implementation of marketing campaigns that meet business objectives and drive leads
- Manage marketing budget and expenditures
- Identify competitors and evaluate their strategies and positioning and devise counterstrategies
- Develop and coordinate a comprehensive cross regional content marketing strategy to power traffic acquisition and engagement
- Maintain brand standards and ensure compliance across all marketing and communications channels
- Work closely with the sales department to align sales and marketing strategies
- Deep understanding of the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of social media outreach strategies
- Team player and you will be ready to roll your sleeves up and love to be hands-on
- A minimum of 10 years combined digital & brand marketing, media strategy, sales development and design, or advertising agency experience (ideally in media or brand strategy)
- Sense of ownership and pride in your performance and its impact on company’s success
- Outstanding communication, presentation, and leadership skills
- Ability to work collaboratively to build strategic partnerships
- Ability to effectively collaborate in decision-making and motivate others, especially during difficult situations or on tough organizational issues
- Previous working experience as a Marketing Director for 2-3 year(s)
- In depth knowledge of market research
- 10+ years’ experience in CRM, Email, Digital or Retention Marketing
- MBA degree in Marketing, Communication, or similar relevant field is preferred
- Can-do, growth mindset constantly looking to evolve and improve marketing efficiency
- Experience creating insights from cookie/visitor level digital data
- An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market
- Critical thinker and problem-solving skills
- Great interpersonal and communication skills
- 4+ years of experience in digital product management, delivering digital products and capabilities, additional experience in Loyalty and Marketing preferred
- Strong analytical skills and knowledge of Google Analytics
- Good time-management skills
- Dog-friendly downtown office
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- Company paid meal delivery pass, plus monthly credit
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- 401(k) matching, no vesting
- 100% Paid Health and Dental available
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