Sr. Director, Growth Marketing

The Sr. Director, Growth Marketing will be responsible for leading a team of performance, brand media, and lifecycle marketers who support Favor customers, Runners (that’s what we call our delivery drivers) and restaurant partners. This is a unique opportunity to make a significant impact in a fast-moving dynamic marketplace by spearheading growth initiatives and driving improvements across the organization.
We are looking for a strategic leader to mentor and motivate a marketing team to solve complex problems. Additionally, we need someone who can bring innovative growth initiatives to life through analysis, experimentation, and new technologies and tools.
What You'll Do

• Partner across marketing functions (marketing operations, product marketing, brand, creative, field marketing) as well as other departments (product engineering and support) to drive outstanding user experiences and improve our marketing reach and efficiency
• Lead a team of growth marketers and build out high-velocity growth marketing functions by being hands-on with execution while coaching the team to optimize and maximize efficiency
• Define and own key performance indicators (KPIs), tracking performance metrics on a daily and weekly basis and iterating quickly to optimize, proactively detect roadblocks, and course-correct as needed
• Oversee the refinement of media mix and marketing attribution models to optimize resource allocation and drive growth
• Work with the broader Marketing team to define growth plans, channel mix, and analyze data and analytics to impact growth goals across customers, Runners, and restaurant partners
• Lead the strategy for executing data-driven, integrated campaigns to reach our target audiences in alignment with strategic market moments
• Design and lead the implementation of a growth strategy by using paid and owned media channels to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way
• Support an agile marketing process by leading rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable solutions
• Continually evaluate and improve the effectiveness of all demand-generating marketing channels

Skills You Have

• Strong marketing instincts and a proven track record of shaping and executing user growth strategies
• The ability to synthesize, analyze, and interpret data (including KPI reports) and transfer the information into actionable steps
• Experience in brand media and the ability to lead large brand media buys is highly preferred
• The proven ability to build and execute growth strategies for both hyper-growth and scaled companies (consumer tech or tech-enabled consumer company experience is required)
• A deep analytics background and a high degree of proficiency with rigorous data tools and data-driven decision making
• A proven track record of performance optimization and experience leading large, cross-functional teams
• Deep understanding of marketing technology, mobile measurement partners, data management platforms, and media platforms (e.g. Facebook, Google, etc.)
• 10+ years of performance marketing and/or acquisition marketing experience, both in B2C and B2B functions and while managing a large budget

Who You Are

• You serve as a senior leader within a company and provide mentorship to team members at a variety of levels throughout the marketing organization
• You thrive in a fast-paced environment that is both high-growth and startup in nature
• You have experience influencing a diverse group of stakeholders and can create buy-in with both technical and operational teams

Life At Favor
Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in Favor delivery fee credit and H-E-B discounts!
Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.
Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), quarterly company-wide events, weekly happy hours, and regular connection opportunities.
Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer.
Flexible work options: We have team members spread across Texas and beyond! Some work from the office, some from home, and some do a mix of both. We support a hybrid environment based on the role and location, and no matter where you work, we foster an inclusive and flexible environment to support our diverse workforce.
In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.