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Company | Wholesome Meats |
Address | San Antonio, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-10 |
Posted at | 9 months ago |
Welcome to Centage, we’re happy you’re applying! We think the most important thing about Centage, about working anywhere, in fact, is the people and how they interact.
- Work collaboratively with the Sales team to ensure messaging alignment and effective execution of marketing strategies
- Track top-of-funnel metrics like engagement and awareness, as well as bottom-of-funnel metrics like CPA and ROI
- Maintain an A/B testing roadmap, compiling an ever-growing understanding of creative learnings about our brand and our customers
- Maintain a customer attribution framework that provides clear and reliable insights about where the most valuable customers are coming from
- Align marketing efforts with business goals to drive overall growth, encompassing both awareness and customer acquisition
- Develop and implement a comprehensive growth strategy that includes demand generation and acquisition marketing, covering channels such as paid advertising, SEO, events, and more
- Analyze performance across different stages of the funnel, traffic sources, conversion metrics, and cost metrics to increase the number of organic and paid visitors to the website
- Maintain an accurate forecast of lead volume based on channel mix and spend, pulling various levers to achieve the desired level of growth
- Implement a range of tactics from content marketing, events, and SEO (demand generation) to PPC, display advertising, and retargeting (acquisition)
- Research and collect feedback from customers and prospects, in order to develop effective campaign messaging based on their specific attitudes, needs, preferences, and pain points
- Manage and optimize the budget across various channels to achieve growth targets
- Experience with paid ad campaigns, including SEM and paid social
- Familiar with marketing automation tools and Google Analytics
- Knowledge of low/no-code website & design tools such as WordPress and Figma
- Proficient in digital advertising platforms and CRM systems
- Bachelor's degree in Marketing or related field is a plus
- 2-4 years of experience in digital marketing, including content and acquisition
- Strong project management skills
- Excellent verbal and written communication skills
- Strong understanding of SEO practices
- The chance to work with innovative and progressive technology
- 9 paid public holidays each year
- 401(k) matching plan
- Company Short Term Disability coverage
- $1,000 education budget
- Company-paid health, dental, and vision insurance
- Company-paid Life and AD&D coverage with option to purchase additional coverage
- Start-up environment with a proven playbook
- Open PTO policy
- Medical and dependent care flexible spending accounts
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