Growth Marketing Manager Jobs

We are looking for an experienced and multi-faceted growth marketing manager to join our team.

Why is this a great opportunity for a Growth Marketing Manager?

• We are a young but growing company with a huge opportunity to make an impact and improve the lives of the over 70M Americans who suffer from a chronic digestive condition. You will be the second marketing hire of a growing commercial team with the ability to build and create successful marketing programs that drive the growth of a mission driven company. You’ll be able to directly see how the work that you do impacts the growth of our company, all while making a positive impact on our members' lives. This is a great opportunity to get in on the ground floor of an innovative digital health company with ample opportunity to grow in your career

Other things about our environment you should be aware of:

• We're all really passionate about improving clinical outcomes for our members and truly advancing the GI health space. Most of us also have personal (direct/family/friend) connections to GI health problems. Whatever it is that fuels you, we're on a mission to build something much larger than ourselves here and looking for another partner in driving that mission forward
• We're still a small company, which means that everyone still wears a lot of hats and we need a marketing professional who's comfortable rolling up their sleeves and doing everything from owning and influencing strategy to building out the tactical elements of campaigns

Responsibilities

• Ideates, schedules, monitors, reports and optimizes marketing campaigns with focus on driving increased prospect engagement and pipeline generation
• Work closely with Commercial Sales and Marketing team to drive growth focused activities that contribute to commercial sales growth
• Creation and ownership of marketing automation platform (Pardot) including creation of drip funnel campaigns, list segmentation, landing page strategy and optimization
• Create and manage physical and virtual event strategy including logistics
• Management of marketing programs including nurture, pre & post tradeshow activities, email campaigns, PPC and other digital marketing activities
• Creation and distribution/promotion of compelling marketing and sales content across funnel (website copy, social media, white papers, case studies, etc.)

You'll be a good fit here if you are:

• A subject matter expert for marketing automation, demand generation, inbound, email and database marketing strategy
• Empathetic to our members’ GI health conditions and are driven to improve their outcomes
• Creative, innovative, and motivated to design and build things where they do not already exist
• An analytical, results-driven marketer who loves diving into data and finding ways to optimize marketing campaigns
• Comfortable in fast-paced, dynamic start up environment
• An expert in your craft with a desire to continue learning, and pride in getting things done
• Experienced with campaign testing and long-term ROI analysis
• An excellent communicator and can document your processes and actions to keep other team members and vendors in the know about your successes, failures, and trials
• A detail oriented individual comfortable managing multiple projects and deadlines/deliverables at once
• Passionate about growth marketing, have 5+ years’ experience in a B2B marketing role with an automation platform (Pardot preferred)

Qualifications

• Proven experience contributing to key metrics including MQL generation, pipeline generation, etc.
• A curious, self-motivated team player with a sense of urgency and excitement to grow and learn
• Highly organized and detail oriented with excellent communication skills
• 5+ years experience in a B2B marketing role with growth marketing experience

Bonus points if you:

• Have prior start-up and/or SaaS experience
• Understand the health benefits and/or broker landscape
• Have experience working within the health and wellness space