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Company | Olo |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-06-05 |
Posted at | 1 year ago |
Olo’s Brand Marketing team is looking for a curious, detail-oriented Senior Marketing Associate to manage campaigns, events, and special projects that enhance Olo’s reputation and relationships with our customers, prospective customers, partners, and other internal and external stakeholders.
- Supports event strategy and success measurement/management while collaborating to lead pre/post event campaigns
- Owns budget, scheduling, RSVP management, VIP dinners, experiential facets and team coordination for said events
- Provide face to face customer, partner and prospect interaction while bringing excitement and atmosphere to our events
- Helping coordinate customers with marketing needs such as case studies, webinars, videos, customer advocacy, and other marketing content
- Supporting our digital community with increasing our advocacy programs and customer awareness strategies
- Interfaces cross-functionally with other GTM functions including Sales, Marketing, Customer Success, and Executive stakeholders.
- Partner with Performance Marketing to execute and manage lead process on the show floor to ensure leads are correctly captured and qualified, manage handoff, KPI reporting
- Execution for our branded events, and industry conferences and events – including working closely with our Performance Marketing team on pre-event and on-site planning
- Support Director of Brand Marketing and team with ad hoc requests including scheduling, coordinating of tasks, ad hoc admin requests, events calendar management, etc
- Manages external event vendors and interface with various company partners (AV, booth, wifi services, power, hotel on-site vendors)
- Work with Content+Creative team to ensure messaging is consistent from booth through to all promotional components
- Secure exhibit space and/or other venues in order of priority per show, with best position in mind
- Work collaboratively with Brand Marketing team to better inform customer lifecycle journey and customer sentiment
- Partner with Product Marketing to ensure proper and relevant on-site product placement and campaign alignment to match market and customer needs, Olo initiatives
- Executes and manages all event logistics such as floor plans, booth coverage schedule, booth execution including set-up, pre+post con meetings, demo set-up, on-site services, decor, signage, collateral materials, etc
- You can easily switch gears from strategic thinking to tactical coordination and enjoy doing both
- You know all the elements of conducting a successful trade show exhibit, from start to finish and are able to solve inevitable troubleshooting and vendor issues
- Self-starter who can independently prioritize workload based on company and team goals, turning big ideas into attainable and budget-driven results
- Strong organization and project managing skills, comfortable with planning across the event marketing spectrum (trade shows, networking dinners, webinars, conference calls, etc.)
- Experience with surveying and metrics
- Direct experience engaging various stakeholders, including executive leadership, on marketing and GTM initiatives to achieve goals and keep to timelines
- You have a legal right to work in the U.S
- You love events but look for areas to add value across the marketing mix within a growing, agile team
- Comfortable traveling (25%)
- You have 3-5+ years of marketing experience in a similar role
- Experience owning and running the major aspects of mid/large-scale (1,000+ attendees) world-class conferences, live and virtual, with a focus on logistical planning and execution in a convention center venue
- Experience with CRM, event management, and marketing software (e.g. HubSpot, Salesforce)
- Prior marketing and/or event roles at relevant B2B tech companies (enterprise SaaS, API-based, etc.)
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