Senior Manager Marketing Operations

University of the People (UoPeople) is the first non-profit, tuition-free, American, accredited, 100% online university. Today, UoPeople has over 126,000 students enrolled from more than 200 countries and territories, including 16,500 students who are refugees. We believe that higher education is a basic human right and that it can transform not only the lives of students, but also their families' lives, their communities, their nations, and, by extension, the world! UoPeople isn’t a traditional university, and we welcome team members who bring creativity and innovation to their roles. We’re a fast-paced, matrixed organization with remote teams all over the globe. If you’re a self-starter who wants to succeed alongside a passionate team, we’d love to hear from you!

Position Overview:

We are seeking a highly skilled and experienced Senior Marketing Operations Manager to join our dynamic Marketing Operations department. As the Senior Marketing Operations Manager, you will play a crucial role in driving our marketing efforts, optimizing operations, and enhancing overall efficiency. You will work closely with cross-functional teams, including marketing, product, and data analytics, to streamline processes and implement best practices. This is a strategic leadership role that requires a strong analytical mindset, exceptional project management skills, and a deep understanding of marketing operations within the education technology sector.

Responsibilities:

Marketing Strategy and Planning:

• Collaborate with the marketing leadership team to develop and execute marketing strategies aligned with business goals and objectives.
• Contribute to the development of marketing plans, campaigns, and initiatives to drive customer acquisition, engagement, and retention.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and optimization.

Marketing Operations Management:

• Optimize marketing workflows, processes, and systems to enhance efficiency, scalability, and data integrity.
• Implement and manage marketing technology stack, ensuring proper integration, functionality, and alignment with business needs.
• Develop and monitor key performance indicators (KPIs), metrics, and dashboards to measure marketing effectiveness and ROI.
• Oversee end-to-end marketing operations, including campaign execution, lead management, marketing automation, and data governance.

Project Management:

• Lead and manage marketing projects, ensuring timely execution, resource allocation, and successful delivery.
• Develop project plans, define project scope, goals, and deliverables, and create project schedules and timelines.
• Monitor project progress, identify risks and issues, and implement appropriate mitigation strategies.
• Collaborate with internal teams and external vendors to ensure project objectives are met within budget and time constraints.

Cross-Functional Collaboration:

• Work closely with the data analytics team to gather insights, perform data analysis, and leverage customer segmentation for targeted marketing campaigns.
• Foster strong partnerships with internal stakeholders, such as product management, content development, and marketing automation.
• Collaborate with the operations team to align marketing and campaign processes, improve lead management, and enhance overall customer journey.

Qualifications:

• Strong knowledge of marketing automation platforms (Marketo preferred), CRM systems (e.g., Dynamics), and data analytics tools.
• Bachelor's degree in marketing, business administration, or a related field.
• Demonstrated expertise in developing and executing marketing strategies, campaigns, and initiatives.
• Exceptional analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Proven experience (5+ years) in marketing operations, preferably within the education technology, Ed Tech industry, or D2C.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. Fluent English is a must for this position.
• Excellent project management skills, with the ability to manage multiple projects and prioritize effectively.
• Passion for education and a deep understanding of the education technology landscape.
• Ability to use data to optimize day to day performance; experience developing and managing A/B testing strategies.

If you are a strategic thinker with a passion for marketing operations and education technology, and you thrive in a fast-paced, collaborative environment, we would love to hear from you. Join our team and help shape the future of education through innovative marketing initiatives and operational excellence.