Senior Field Marketing Manager

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions (including the award-winning cloud ERP, Retail Management System and Property Management System) for various industries and organizations of all sizes, from global enterprises to small and growing businesses. Recognized by top industry experts and analysts, such as Gartner and IDC, for its product innovation, Priority provides real-time access to business data and insights from any desktop or mobile device, enabling organizations to increase operational efficiency, improve the customer experience, identify new opportunities, and outpace the competition. With offices in the US, UK, Belgium, and Israel and a global network of business partners, Priority empowers 75,000 customers in 40 countries with smart and intuitive business management platforms that drive accelerated organizational growth.

We’re looking for a Senior Field Marketing Manager that will develop and execute our company’s marketing plans in North America to grow our brand and drive lead generation. The ideal candidate has in-depth and direct marketing experience for software companies and brand awareness development.

Responsibilities:

• Direct regional communication activities including PR and case study creation.
• Work hand-in hand with the global CMO, located outside of the United States.
• Research and plan marketing initiatives to increase brand recognition and customer loyalty.
• Develop, implement and oversee the execution of our channel marketing activities.
• Drive market engagement through our digital assets and demand generation to maximize lead conversion.
• Analyze and provide data-driven insights to improve pipeline, ROI and the customer experience.
• Oversee and play a hands-on role in generating valuable, educational, and relevant content for target audiences that is suitable for all marketing platforms.
• Develop marketing strategy in close collaboration with the regional business groups and global marketing team.
• Review KPI performance and pipeline contribution so we can demonstrate marketing impact and align marketing activities to pipeline gaps and opportunities.
• Manage vendor relationships with PR agency, production, branding, video and graphic design companies
• Lead F2F and virtual customer and partner events, including trade shows and webinars.
• Leverage and drive adoption of our global marketing tools to ensure we drive scale and speed to market.
• Supervise and develop the regional marketing budget.
• Build and execute regional marketing plans to meet the regional marketing and business goals.
• Ensure marketing activity timelines and deliverables are met.
• Coordinate meetings across teams, including sales, product and marketing, to gather insight and feedback to support development of campaign strategies.

Requirements:

• Experience collaborating with PR agencies and media.
• Hands-on experience with event planning and production.
• Solid management and execution experience with promotional campaigns.
• Excellent communication skills.
• Strong marketing operational and analytical skills.
• Experience in lead generation for Software companies (PPC, SM, events, seminars, etc.).
• Experience working in a global software or high-tech company.
• A minimum of 5 years' experience in a management role.
• Budget planning experience and proficiency in building reports
• A bachelor’s degree in business, marketing, communication, finance, or a related field.
• Experience in managing outsourced vendors (design, video, event contractors, etc.).
• Experience in collaborating and enabling channel partners.
• Strong knowledge of brand development.
• Knowledge of digital marketing best practices, Mar-Tech and social marketing technology.