Senior Marketing Manager Jobs

Are you a collaborator who thrives on thoughtful, high-impact work? Are you driven to change the standard of care in women’s health?

The Lactation Network is hiring a Senior Marketing Manager. This position will bring a deep understanding of insights driven audience marketing to develop marketing strategies to grow, retain, and delight our partners.

We are a small, tight-knit, purpose-driven organization with aggressive growth goals in 2023 and beyond. We don’t have all the answers and we don’t expect you to, either. We do expect you to be curious, hardworking, and striving to be your best self.

Breakdown of the role

• Commercial Growth (30%). In partnership with the TLN marketing team and the Commercial organization, you will support lead generation and onboarding of employer benefits partners. You’ll support event sponsorship, sales and presentation collateral development, and email marketing campaigns to help meet those goals.
• IBCLC Network Growth and Retention (70%). In partnership with the TLN marketing organization and the Consultant Relations team, you will be responsible for the growth and retention of our network of IBCLCs. You’ll manage marketing campaigns and programs across email, collateral development, paid media, and virtual and in-person events to deliver a uniquely valuable experience for TLN’s IBCLCs.

What you’ll do

Reporting directly to the VP of Marketing, you’ll have the opportunity to support the growth of key business areas.

• Build awareness of the importance of lactation care and generate employer leads. Develop campaigns across email, events, and sales collateral that will increase the awareness of the importance of lactation care benefits among employers and drive partnerships with TLN.
• Elevate our IBCLC experience. Develop a deep understanding of our IBCLC’s and help TLN deliver experiences that help our Lactation Consultants manage their practice and deliver the best possible care to their patients.
• Campaign development, execution and analysis. You will develop, execute and analyze marketing campaigns that drive the acquisition and retention of our IBCLC’s and commercial partners across paid media, events, owed content, sales collateral development, and email.

What we expect from you

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Experience managing marketing activations across virtual and in-person events, email, and paid media
• Ability to approach problems with creativity and curiosity
• High EQ
• Experience developing influential presentations and sales collateral
• 6+ years of B2B marketing experience
• Outstanding communication skills (verbal and written) with the ability to influence and build consensus
• A retention mindset
• Extremely organized with close attention to detail

What we’d also love to see

• SMB marketing experience
• Healthcare experience and insurance knowledge
• Experience in provider organizations
• A Chicagoland home address (but we’ll consider remote candidates, too)

What you can expect from us

• Flexibility on remote work. We like spending time together in our West Town office and are transitioning to a flexible in-office culture for those who want to return to work in-person. Some team members will continue to work remotely (based upon role and/or geography).
• Professional development. We invest in our team by offering every employee access to a professional development budget.
• Wellness. You’ll have complimentary access to the leading app for meditations, sleep stories, and other wellness resources.
• Benefits. Medical plus voluntary vision, dental. (We are a healthcare company, after all.)
• 401(k) with employer match. We’re planning for the future—and we want to help you do the same.
• Competitive compensation. We’re looking for top talent.
• Unlimited PTO. We work hard. We’re passionate about what we’re building together. We also have lives outside work.
• A growth environment. The sky’s the limit.
• Recharge. We have one designated “no meeting day” each week so you can take a break from videoconferencing and have some quiet time to focus.

About The Lactation Network

The Lactation Network is setting a new standard for parents and lactation consultants alike. At TLN, our movement goes beyond any single outlet or tool. We activate education, connection, and advocacy to foster the new network of inclusive care between parents and IBCLCs; the network where every caregiver has the resources to thrive. TLN is powered by the largest network of IBCLCs in the country. Together, we are here to make sure families get the expert insurance covered lactation care that they deserve.

The Lactation Network is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.