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Senior Customer Marketing Manager

Company

Amperity

Address United States
Employment type FULL_TIME
Salary
Category Software Development
Expires 2023-08-31
Posted at 8 months ago
Job Description
Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting the consumers and move the business metrics that matter. Come help us make it happen!


The Role


Customers are at the heart of our integrated go-to-market strategy. The Customer Marketing Manager will build our customer marketing function by ensuring evangelizing our customers’ successes to reinforce our core positioning and messaging. Reporting to the VP of Product Marketing, the primary function will be to build integrated customer marketing programs that fuel our marketing pipeline and sales growth.


Interesting Problems


  • Customer Journey: Maintain and refresh our customer journey maps of how our core personas evaluate and purchase Customer Data Platforms.
  • Champions Program: Help define and stand up a champions program with our customers to help showcase the great work of champion inside and outside of the customer
  • Customer Testimonial Program: Source and coordinate customer testimonials for third-party review sites
  • Personas: Maintain and refresh our target personas through customer interviews, identifying the marketplace shifts, pain points, and value drivers that will fuel Amperity’s marketing and sales efforts.
  • Integrated Customer Marketing Program: Collaborate with teams across Marketing on integrated marketing strategies that reinforce our positioning and messaging by collaborating with customers to authentically tell their success stories.
  • Customer Reference Program: Coordinate reference program through a support team, collaborating with partners to source, qualify, and connect existing customers with prospective buyers to support deals.
  • Customer Content: Build and support writing and editing of customer marketing content, including blog posts, web stories, and sponsored articles for strategic customers
  • Customer Advocacy Management: Construct and maintain a customer advocacy database and dashboard in collaboration with our client services partners, keeping an up-to-date record of all global customer marketing, reference, and testimonial engagements.


About You


  • Bachelor’s degree with an emphasis on communications, marketing, and business
  • Familiarity with B2B marketing, lead generation, and sales processes
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy.
  • The ability to write compelling copy is a necessity; graphic design capabilities are a plus
  • Previous Customer Service, Customer Success, or Account Management experience.
  • Technical knowledge of the latest digital marketing tools and channels, including MarTech, AdTech, and Customer Engagement Platforms.
  • 5-7+ years of experience in B2B Customer Marketing, Account Management, or Demand Generation


Remote Available


Amperity has headquarters in Seattle and NYC. We are also currently hiring in CA, CO, CT, FL, GA, IL, IN, MA, MD, MN, NC, NJ, NY, OH, OR, PA, TX, UT (Subject to change).


Compensation


Base Salary: $111,000 - $167,000. This range reflects the good-faith hiring base salary range for this position. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.


Other Cash Incentives: For many of our positions, other cash incentives are also available.


Stock Options: The opportunity for ownership is an exciting part of Amperity's total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.


Benefits


We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.


Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.