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Senior Customer Marketing Manager
Company | Amperity |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-31 |
Posted at | 8 months ago |
Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting the consumers and move the business metrics that matter. Come help us make it happen!
- Customer Journey: Maintain and refresh our customer journey maps of how our core personas evaluate and purchase Customer Data Platforms.
- Champions Program: Help define and stand up a champions program with our customers to help showcase the great work of champion inside and outside of the customer
- Customer Testimonial Program: Source and coordinate customer testimonials for third-party review sites
- Personas: Maintain and refresh our target personas through customer interviews, identifying the marketplace shifts, pain points, and value drivers that will fuel Amperity’s marketing and sales efforts.
- Integrated Customer Marketing Program: Collaborate with teams across Marketing on integrated marketing strategies that reinforce our positioning and messaging by collaborating with customers to authentically tell their success stories.
- Customer Reference Program: Coordinate reference program through a support team, collaborating with partners to source, qualify, and connect existing customers with prospective buyers to support deals.
- Customer Content: Build and support writing and editing of customer marketing content, including blog posts, web stories, and sponsored articles for strategic customers
- Customer Advocacy Management: Construct and maintain a customer advocacy database and dashboard in collaboration with our client services partners, keeping an up-to-date record of all global customer marketing, reference, and testimonial engagements.
- Bachelor’s degree with an emphasis on communications, marketing, and business
- Familiarity with B2B marketing, lead generation, and sales processes
- Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy.
- The ability to write compelling copy is a necessity; graphic design capabilities are a plus
- Previous Customer Service, Customer Success, or Account Management experience.
- Technical knowledge of the latest digital marketing tools and channels, including MarTech, AdTech, and Customer Engagement Platforms.
- 5-7+ years of experience in B2B Customer Marketing, Account Management, or Demand Generation
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