Region Marketing Manager Jobs

BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.

BODYARMOR is looking for a Regional Marketing Manager to join our team.

The Regional Marketing Manager position is one of the most important roles in the company. You will be the head of marketing for the region and work with your sales counterparts to run the day-to-day operations of the business. Responsible for developing customer marketing programming and mass awareness drivers to generate incremental retail activation and velocity while also playing point with our bottling network to ensure BODYARMOR is top of mind and maximizing our impact in the marketplace.

RESPONSIBILITIES:

• Collaborative leader aligning internally with the sales team to create and implement custom retailer programs to drive incremental volume at key accounts in support of aggressive sales goals.
• Lead the integration of the National marketing strategy for both national and regional partnerships into localized marketing programs that support with company sales objectives to increase consumer awareness, education, and trial.
• Subject matter expert on bottler/customer behavior to successfully negotiate and implement our brand to increase sales within region.
• Oversee the onboarding and training of a local activation manager who will execute grassroots activation within territory (if applicable)
• Contribute to company growth and by leading the development of aligned business plans that deliver regional sales goals and fulfill marketing objectives to support both long-term and short-term business objectives.
• Provide marketing support and brand building expertise to key internal stakeholders, including but not limited to company sales team, distributor partners, retailers, and promotional partners to support overall business priorities.
• Report all time, expenses, and other daily/weekly/monthly paperwork as needed accurately and in adherence to strict timelines.
• Create and distribute both quantitative and qualitative analysis on programming with recommendations to management team on consumer/influencer feedback, sales results, program outcomes.
• Lead the maintenance and distribution of both weekly and monthly regional reporting with distribution to Sr. Leadership.
• Maintain and distribute the regional marketing budget, and field marketing assets.

REQUIREMENTS:

• Large & Small Format Retail experience preferred
• Position requires in-person attendance at bi-annual company retreats/meetings in New York and Orlando (or other locations as it may vary year to year)
• 5+ years of related marketing and promotional experience required
• CPG experience and beverage industry strongly preferred
• Flexibility to workdays, nights, weekends, and holidays as required
• Must hold and maintain a valid driver's license and be able to drive long distances
• Bachelor's degree or equivalent experience required
• Demonstrated proficiency with Microsoft Office & strong general computer skills
• Motor Vehicle Records must satisfy Company standards per Driving Policy
• Ability to multitask and prioritize responsibilities.
• Understanding of the marketing mix (media, local pr, events, partnerships, etc.) to build/sell-in and execute customized retailer marketing programs that deliver upon brand objectives.
• Experience and understanding of consumer promotions and field-based events
• Excellent communication, presentation, interpersonal and organizational skills
• Clean driving record and ability to pass drug test
• Residence within the Dallas area (or within 50 miles) required
• Demonstrated ability to deliver creative solutions that deliver on business objectives in response to inevitable market challenges.
• Strong networking and relationship building skills, ability to interact with anyone at any time.
• Position requires travel (30-35%) by car and plane within territory and some national travel
• Strong networking and relationship building skills, the ability to interact with both creative professionals and senior management professionals, business owners/entrepreneurs and other stakeholders
• Bilingual (Spanish) preferred

PERKS TO HIGHLIGHT:

• Generous referral program
• 15 days of PTO
• 100% PAID for by BODYARMOR Health Insurance Coverage (Medical, Dental, Vision)
• All Positions are Bonus Eligible