Product Manager Ftw, Fear Of God Athletics

Product Manager FTW
Area: adidas Global Brands
Department: BU Originals, Basketball & Partnerships
Direct Reporting Line: Director Product Marketing
Indirect/secondary Reporting Line
Subsidiary/Country: United States
Location: Los Angeles
GSMS Grade: M4
Number of Personnel Managed: N/A
Cost Center/Budget and/or
Revenue Responsibility: N/A
Purpose & Overall Relevance For The Organization

• Execute the category direction
• Work with all creation functions to deliver product concepts
• Create ranges within the category from both an image and commercial point of view
• Bring consumer and sport insights into your concepts

Key Responsibilities

• Actively analyse business, draw conclusions and propose action steps
• Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
• Propose a clear strategy for the range and how to move it on
• Good level of product expertise to create industry leading products
• Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
• Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
• Actively execute spot buying (e.g.buying existing fabrics or already developed/existing styles at supplier)
• Be considered as a range expert by markets and retailers
• Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
• Work independently on projects and follow up on project development
• Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content
• Proactively manage range direction

Key Relationships

• Markets and relevant key retailers
• Maintain a strong relationship and ensure constant dialogue/feedback with
• Business unit and across other BU´s
• Cross-functional team ( Design, Fashion Operations ,CtC, Materials, Costing, Planning)

Knowledge, Skills And Abilities

• Passion for sport
• Plan and prioritize daily working time effectively with the ability to work in a fast paced environment
• Strong analytical skills, be solution driven and result oriented
• Work independently as well as part of a team
• Cooperate well and effectively to maintain and develop trustful relationships
• Knowledge of respective product category
• Actively interested in lifestyle and/or fashion
• Transport information clear and effectively – negotiate skillfully
• Ability to travel

Requisite Education And Experience / Minimum Qualifications

• College degree, preferably in marketing/business /textile/fashion
• PC skills (MS Office programs, especially PowerPoint and Excel)
• Experience in trade, vertical retail business model or sales is helpful
• Minimum of 2-3 years Product Marketing experience with APP, FTW or ACC background
• Fluent in English