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Senior Product Manager Ftw - Sportswear
Company | adidas |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Sporting Goods Manufacturing,Manufacturing,Retail |
Expires | 2023-08-20 |
Posted at | 9 months ago |
Department BU Originals, Basketball & Partnerships
Area Product Management
Direct Reporting Line Director Product Management
Subsidiary/country US
Location Los Angeles
Number of Personnel Managed 1
Purpose & Overall Relevance for the Organization
To create consumer relevant footwear inspired by the game of basketball and the culture that surrounds it.
Key Responsibilities
Area Product Management
Direct Reporting Line Director Product Management
Subsidiary/country US
Location Los Angeles
Number of Personnel Managed 1
Purpose & Overall Relevance for the Organization
To create consumer relevant footwear inspired by the game of basketball and the culture that surrounds it.
Key Responsibilities
- Coordinate and provide support and partnership for and with Design, Development, Brand Communications, etc.
- Manage the Inline process and direction in partnership with CTC team.
- Build relationships with relevant stakeholders across business units
- Manage the Basketball range plan from product brief to commercialization including the process (Calendar, SKU´s, Amortization)
- Build consumer networks and customer relationships to ensure consistent product feedback
- Position the product segment using supporting analysis from market data and trends
- Support in presenting the Category and Range both internally and externally (Meetings, Launches, etc.)
- Identify and tell relevant stories for adidas Basketball’s target consumers.
- Identify opportunities for growth and assist in the creation of the relevant category plan (including product range and CTC strategies)
- Drive and ensure strategic business plan targets
- Provide clear direction to direct reports and other members of the team
- Marketing
- Design team members
- Development
- Excellent verbal and written communication skills
- International experience preferred
- Have a strong knowledge of Sportswear fashion and Basketball culture.
- A thorough understanding of consumer markets; prior product FTW creation experience preferred
- Strong presentation and planning skills
- Ability to work with and influence all levels of the organization
- Proven ability to effectively collaborate with cross-functional teams and partners as necessary
- Ability to provide product leadership, including ability to manage/mentor more junior resources
- Strong process and project management skills
- 8 years sports or other product marketing or related experience
- Equivalent combination of education and/or experience may be substituted for degree.
- Four year college or university, in Marketing/Business preferred
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