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Manager, Brand And Retail Media
Company | Casper |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Manufacturing,Retail |
Expires | 2023-07-02 |
Posted at | 11 months ago |
Looking for a job to get you out of bed?
- Deploy regular testing within all channels, with the ultimate goal of establishing new, scalable marketing/targeting strategies to drive customer acquisition and business growth
- Drive offline channel performance to meet customer and revenue targets, and perform weekly/monthly/quarterly analysis across TV (linear & nonlinear), audio (streaming & terrestrial/satellite radio and podcasts), print, and OOH to inform learnings, best practices and the evolution of each channel.
- Inform creative development to optimize campaigns and further learnings via testing agendas.
- Foster a culture of continuous optimization by developing and implementing a framework for iterative testing.
- Develop a strong and collaborative relationship with Casper's creative team, ensuring creative best practices are top of mind for each channel
- Work closely with analytics/marketing science team to measure impact of media efforts and help develop model attribution solutions
- Work as a fluid member with other members of the Acquisition media team (including digital counterparts), to properly distribute budget to opportunities with the highest return
- Consult with internal leadership in order to prioritize and optimize high impact opportunities.
- Develop and maintain strong vendor and agency relationships, troubleshooting issues and ensuring strong brand positioning.
- 5-7 years progressive experience in brand and performance marketing, ideally in an e-commerce company, omni-channel or startup environment
- A rigorous, data-driven, and highly analytical mindset with a strong understanding of attribution models, match market testing and consumer segmentation
- Former agency experience is a plus
- Experience working with different business units and different goals, including retail, wholesale, and blended/omni-channel, all of which lead to one overarching revenue goal is a plus
- Experience with other media channels a plus
- Demonstrated ability to work independently, lead and hit fixed goals
- Excellent negotiation and communication skills
- This is a hybrid role, requiring that you work an average of 1-3 days per week based at our spacious 3 World Trade Center office
- Strong organizational skills and ability to manage multiple projects/priorities, and develop and execute quarterly business planning
- Highly proficient in Google’s suite of products and third-party analytics platforms.
- Ability to build an offline media plan taking into account CPM, messaging, audience reach and performance based optimizations to yield the highest ROI
- High degree of creativity and ability to tell stories
- Expert-level in managing upper funnel media campaigns
- Excellent communication skills, both written & verbal
- … and more!
- Participation in our HQ bonus program for some splurging
- A full gifted bed set when you join and product discounts for friends and family!
- Unlimited vacation policy. We believe in the power of rest so take the time you need to recharge.
- Work from Anywhere program where you can work anywhere around the world for up to 4 weeks per year
- Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)
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