Social Media Manager Jobs

JARS Cannabis - Michigan - Corporate
Ready to elevate your career path to a new all-time high?
JARS Cannabis is more than just your average cannabis brand and retailer. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration.
Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible.
Does this spark your interest? If so, we'd love to hear from you!
What We Are Looking For
The Social Media Manager will analyze metrics to execute engaging social media and influencer marketing strategies that connect JARS with target audiences and drive the strategic growth of our channels. This role will focus on increasing engagement, followers, traffic, and brand awareness while implementing social media best practices to grow our eCommerce footprint in all our retail markets. The ideal candidate is a digital marketing expert who is passionate about data analytics and eager to stay abreast of emerging public figures, technologies, and trends.
Job Duties

• Identify and execute influencer marketing partnerships and campaigns to drive quality traffic.
• Implement Social tools and manage external partnerships.
• Create on-brand social media content while adhering to brand and compliance guidelines on all social media channels.
• Capture and share social media content while representing the company at product launches, events, and trade shows.
• Develop and execute engaging strategies for JARS and its subsidiary brands on all social channels including but not limited to Instagram, Facebook, LinkedIn, Twitter, Threads, and other social media channels.
• Analyze and present key performance indicators and produce regular reports to leadership.
• Coordinate, source, and schedule timely content that engages current followers while reaching new target customers, including managing partnerships and giveaways.
• Conduct market and company research, competitive benchmarking, and assess our market position for all social channels.
• Work closely with other team members to devise campaign strategies for all brands.
• Generate monthly reports and analyze JARS' social channel metrics to gain insights into our audience and adjust strategies accordingly.
• Work with Creative and Communications teams for relevant content.
• Plan and maintain a monthly content calendar for all social media channels.

Requirements

• Data-oriented, autonomous, and proactive, with strong experience developing, strategizing, testing, and implementing campaigns and new ideas independently.
• Must have a passion and vision for digital marketing with excellent problem-solving skills.
• Strong cross-functional team collaboration skills.
• A strong plus if candidate has experience in cannabis and/or retail.
• Can confidently move, adjust, shift, iterate, grow, and execute projects at high speed with comfort in navigating ambiguous situations.
• Self-motivated and highly organized to manage multiple projects within a team and with cross-functional partners and agencies.
• After-hours and weekend availability.
• 3+ years of experience in social media management, especially strategizing, developing, and executing successful social media campaigns.
• Skilled communicator who can present insights cross-functionally, especially to C-suite.
• On the pulse of behavioral, marketing, and social trends under the digital marketing umbrella.

Employee Benefits

• Internal Growth Opportunities
• Health, Dental & Vision Insurance
• Paid Time Off
• 401(k) Plan
• Free Employee Assistance Program
• Employee Discount

JARS Cannabis is proud to be an Equal Opportunity Employer. JARS does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.