Sr Manager, Social Media

The Senior Manager, Social Media is a key leader within the ABC News Audience Engagement Team and is responsible for building and implementing innovative social strategies that engage audiences across all social media platforms (TikTok, Instagram, YouTube, etc). This role reports to the VP, Digital Media and will help manage a global team of audience engagement editors responsible for programming flagship ABC News accounts. He/she will also be responsible for managing and optimizing social distribution strategy across ABC News.

The ideal candidate should be comfortable developing strategies across social networks for optimal engagement, growth, and revenue. This position will also help execute an audience-first engagement strategy across ABC News digital channels. In addition, this person should have a proven track record of developing and executing social media strategies.

This individual must be able to work in a fast-paced, high-pressure environment where impeccable editorial judgment is necessary and should also be comfortable interfacing with stakeholders of all levels.

Responsibilities:

• Event planning/execution: Collaborate with editorial and programming teams to coordinate plans for tentpole events, live coverage, or other priorities. Deliver plans to internal/external stakeholders as required. Staff accordingly to drive desired results.
• Content programming: Utilize editorial judgment, social expertise, and audience insights to determine placement of content across platforms. This person will monitor real-time insights and adjust programming tactics accordingly for maximum impact.
• Growth/experimentation: Develop and identify new opportunities and strategies for growth. Create thoughtful plans to test and track results.

Basic Qualifications:

• 5+ years of experience in a news/digital media audience engagement operation required.
• Ability to think strategically and to interpret audience trends and data
• Strong writing and editing skills
• Must be available to work on short notice during breaking news situations.
• Adherence to the highest standards of journalism
• 1+ year direct reporting people management/leadership experience required.
• Must live within a commutable distance of NYC office.
• Vast knowledge of digital media landscape, including social media platforms: (TikTok, YouTube, Twitter, Instagram and Facebook), and mobile and streaming.

Required Education:

• BA/BS from a four-year accredited college or university

The hiring range for this position in New York, NY is $128,904 to $172,920 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.