Media Analyst Jobs

The Media Analyst is responsible for member and media asset support. In this role, you are responsible for actively communicating with members and updating their media assets, while proactively thinking of better ways to serve our members.

Key Responsibilities

Key responsibilities of the role include but are not limited to:

Inventory Support

• Communicates with members about their media assets in an efficient way which allows them to understand and interpret our auditing methods
• Audits inventory within the Geopath auditing tool and ensures that all attributes are precise and accurate
• Reviews media members’ media asset submissions and location attributes

Member Support & Client Service

• Provides Geopath application support to members and prospective members
• Is the member’s resource for understanding and interpreting Geopath’s methodology
• Communicates with Geopath members and answers questions about Geopath Ratings
• Onboards new members and works with Member Services to ensure members are onboarded and trained in a timely manner
• Is the point of contact for member questions and feedback for the accounts managed
• Conducts walkthroughs of Geopath’s support tools and member training

Research Support

• Creates material to be used in promoting Geopath member advertising space
• Scrubs data so that it can be integrated into Geopath products and services

Core Competencies

Geopath is committed to a culture of excellence. All Geopath employees work to demonstrate the following core competencies:

• Works independently and delivers requests on time and on target
• Builds strong relationships with members and beyond
• Goes above and beyond expectations
• Pays attention to detail
• Ability to bring solutions to the table
• Problem solver
• Does whatever it takes “to get it done” and has the drive to make the company and its initiatives successful
• A team player and leader that embraces new ideas and is comfortable with change

Role Requirements

The appropriate candidate will have a demonstrated experience in the following:

• Ability to learn and understand topics quickly
• Works well independently and can handle multiple projects simultaneously
• Ability to efficiently achieve thoroughness and accuracy when accomplishing tasks, attention to detail
• Basic understanding of principles of basic media math principles
• A great communicator
• 1-2 years of experience in marketing communications or customer support role
• Bachelor’s degree in business, Marketing, Communications, or related.
• Knowledgeable in SQL
• Active learner
• Expert use of MS Office Suite

Compensation

$65,000 - $70,000 per year

Organization Overview

Geopath is the industry standard that powers a smarter OOH marketplace. Established in 1933, Geopath, originally the Traffic Audit Bureau for Media Measurement Inc. is a not-for-profit organization headquartered in New York City and governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out-of-home media in the United States.

Geopath recently expanded its historical focus to include new types of out-of-home media using advanced audience location measurement techniques, deep consumer insight, and innovative market research. We use state-of-the-art data, technology, and media research methodologies along with a holistic, integrated approach to provide powerful tools that measure and analyze audience location and show how consumers engage with out-of-home advertising.

For more information, please visit http://www.geopath.org

Benefits and Compensation

Geopath offers a competitive salary, benefits, and vacation.