Sr. Social Media Manager

Sr. Social Media Manager / Miami FL (hybrid)

MISSION:

Woxer is a leading Women’s Intimates apparel brand in women’s Briefs. Using the best-in-class sustainable fabrications and designs, we are pushing forward a growing market trend towards comfort and sustainability. For us at Woxer comfort always comes first. Every Woxer product is created with attention to detail, designed to deliver the perfect fit and a soft, lightweight feel. By multiple varied, unique designs across monthly new product releases, we are establishing a new standard for women of all walks of life. We want to elevate your underwear, with comfort details and craftmanship that will get you feeling like you have nothing on. As an aspirational brand, Woxer prides itself on being approachable. Anyone and everyone deserves to feel and be comfortable in Woxer.

WHERE ARE WE GOING:

At Woxer we don’t only dream big, we plan big. Our goal is to become the top premium underwear brand in the United States with a global presence, while keeping our employees and customers at the forefront of everything we do. We believe in a winning office culture, will include opportunities for new leaders, a fun work environment, and cultivating an ideal work/life balance for our employees. We are committed to celebrating and achieving diversity in all facets of our business. Additionally, Woxer is focused on the development of sustainable practices, challenging ourselves to discover innovation in design production and technology.

Our Marketing Department is seeking a Sr. Social Media Manager to be the voice of the brand in all social media and community engagement. As our Social Media Manager you will be creating and implementing a comprehensive social media strategy for Woxer. This includes creating monthly content calendars and crafting engaging and informative content on TikTok/IG/Facebook, written posts, videos, and graphics that align with the overall aesthetics of the brand. Additionally, you will monitor and analyze social media metrics to measure the success of Woxer social media efforts and make data-driven decisions to improve performance. Take your career to new heights and join our dynamic Marketing Team!

YOUR CORE FOCUS AREAS AND RESPONSIBILITIES WILL BE:

● Create and produce captivating and entertaining TikTok/IG Reels that reflect the brand.

● Combine a deep understanding of the target customer and brand positioning with engaging content.

● Plan and execute monthly content strategy on TikTok and across Instagram, Facebook Group, Twitter, Pinterest based on engagement, performance, and branding.

● Storytell through compelling, TikTok/IG content that drives high-value engagement from audience and grows followers.

● Collaborate with multiple teams across the organization including Influencer Marketing, Brand & Digital. Marketing, E-Commerce and Creative to deliver an effective content social media strategy to meet the Woxer business objectives.

● Manage daily TikTok community, Facebook group, and Instagram, ensuring brand tone, voice and personality are consistent and elevated.

● Identify relevant social, and ecommerce industry trends for in-the-moment content creation opportunities.

● Responsible for daily management of responses to social media posts.

● Lead monthly reporting + key insights and execute campaign-specific reports.

● Engage 1 on 1 with the consumer community to generate brand love and loyalty.

● This role requires a brand publisher mindset: to create the content our Woxer audience is looking for (copywriting, video, GIF, still imagery) and then to optimize the path to conversion.

● Content monthly calendar and organization of workflows must be developed and managed.

● Measurement and optimization of the program will be required on a regular and ongoing basis.

● Integration of content programs with brand campaigns to drive brand demand.

● Executive presentations on the program approaches and results will be required.

WHAT DO YOU NEED TO SUCCEED

● Content creation experience across short-form video including editing and social copy, with a portfolio showcasing past work.

● Deep and applied knowledge of social industries and trends on TikTok Expertise in growing social follower counts.

● Strong analytical skills for measuring/tracking success.

● A Passion for storytelling.

● The basic practices of the main social media channels including which content and approaches work per channel.

● An entrepreneurial spirit and able to work in a fast-paced environment.

MUST HAVE:

● 5+ years of social media and content marketing experience.

● Must have experience working in-house for an e-commerce Brand.

● Must have experience working with e-commerce platform Shopify users.

● In-depth knowledge and understanding of social media platforms and their respective participants.

● Experience in the influencer marketing space.

● Exceptional written (including copywriting) and verbal communication skills.

● Storing photo and video editing skills.

● Proficient in content marketing theory and application with an understanding of SEO and web traffic metrics.

● Extremely organized, detail-oriented and can multitask in a fast-paced environment.

● Proficient in Microsoft programs, Google Docs, and digital communication tools.

(Must live in Miami, FL)

BENEFITS & PERKS

Your well-being is our top priority. Our benefits and total compensation are designed for the whole person, caring for

both you and your family.

Benefits & Perks

● Competitive Salary

● 401K Plan

● Medical / Dental / Vision Coverage

● 25 PTO

● 9 Company Holidays

● Life Insurance

● FSA/ HSA

● Accident and Critical Illness Insurance

● Short-Term Disability (STD)

● Long Term Disability (LTD)

● Parental Medical Leave

● Child Bonding Leave

The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organization and the overall business objectives of the organization.

We are an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.