Sr. Social Media Manager

Overview:

The Maternity Leave Cover - Social Media Senior Manager’s role is to leads and help execute the content strategy for all global brand channels increasing overall engagement with the brand and brand positioning, driving social media strategies that fuel the business with best in class creative execution.

Look to find ways to change the game in hair care/body care on social, redefining our approach to content, leverage the latest social strategies, and ultimately best represent Moroccanoil in the social space, ensuring the brand voice is carried out across all of our social media channels while driving performance.

You will take part in a cross-channel marketing experience as you lead the social media aspect of the consumer journey for key activations. By defining Moroccanoil owned content strategy you will help shape the voice of Moroccanoil globally and increase the size and engagement of our loyal customers, amplifying advocacy online and driving sales to Moroccanoil.com.

Tasks & Responsibilities

• Plan and execute Content Strategy for all primary Moroccanoil brand social channels – Instagram, Facebook, Tik Tok, YouTube, Twitter, as well as key international platforms.
• Collaborate with the Customer Service team on social listening and response.
• Oversee influencer relationships and programs with the brand, managing relationships with beauty bloggers and vloggers.
• Develop standards, expertise and best practices within Social to inform and scale across all marketing and channel platforms.
• Partner with internal Design team to develop assets for social platforms.
• Work cross-functionally with Digital, Marketing, Education and Design teams on ways to execute overarching strategy for Social Media that will include brand building, messaging, social to deliver content for new launches and seasonal animations.
• Ensure branding consistency, clarity and quality of all social communications
• Leverage & facilitate User Generated Content in digital marketing strategies
• Brief Design team and manage communication for global brand content and campaign assets ensuring cross-functional feedback that aligns with overarching strategy for key launches.
• Manage, grow and support direct reports and Interns.
• Stay current and forward thinking on new global social media platforms, best practices and use within the competitive landscape.
• Coordinate with PR team and PR agencies for influencer sponsorship activities.
• Oversee social ad campaigns in North America and international markets, managing and briefing digital agencies, and ensuring we are meeting the proper KPIs.
• Monitor and apply learnings for the ongoing developing of global platforms on Facebook, YouTube, Instagram, Weibo, WeChat and others.
• Manage digital ad buys on social platforms.
• Responsible for developing content calendars for Moroccanoil’s Facebook, Instagram, Tik Tok, Twitter for the US and liasing for international markets.
• Define KPIs, measure ad campaigns effectiveness, engagement and funnel
• Identify and propose new, innovative social media campaigns and initiatives in support of key brand moments, events and milestones.
• Partner with the Digital and Marketing teams to execute always on tactics on social accounts to drive to Moroccanoil.com and retail partners.
• Develop strategies to support product launches and to increase conversions around our editorial calendar/brand stories
• Responsible for posting and monitoring Moroccanoil’s social community, maintaining a thoughtful, insightful and engaging dialogue with the core consumer.
• Responsible for monthly reporting. Use social media tools to create monthly reports to track KPIs. Identify content and language that perform best on platforms.
• Effectively engage with and cultivate audiences across social platforms, driving audience growth.

Skills & Abilities

• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Deeply knowledgeable about social media marketing: experience running best-in-class social media campaigns, understanding of the rapidly changing social media landscape.
• 4-year degree in communications, marketing, public relations, and/or related fields.
• Proven experience in managing paid social campaigns.
• 5-6 years of relevant experience in Social Media.
• Must have experience working with in-house creative team and/or collaborating with external partners on innovative projects.
• Excellent communication and presentation skills, strong copywriting skills.
• Proactive, takes initiative.
• Able to demonstrate a proven track record in project management. The candidate will have experience working with multiple teams, while meeting deadlines.
• Experience in Beauty a plus.
• Excellent skills in Microsoft Office, Facebook advertising & analytics, platforms such as Sysomos
• Attention to detail.
• Proficiency in use of Instagram, Facebook, YouTube.