Manager, Social Media - L'oreal Professionnel

Job Title Social Media, Influencer and PR Marketing Manager – L’Oréal Professionnel

Division: PPD

Location: Hudson Yards

Reports To: AVP IMC – L’Oréal Professionnel

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, and Pureology.

What You Will Do

An integral part of the L’Oreal Professionnel Integrated Marketing and Communication team, the Manager of social media, influencer relations and PR, will work closely with the AVP of IMC to create and deliver impactful campaigns that increase brand awareness among professionals and consumers.

This role will oversee the execution of social media and influencer strategies across existing social channels, help to lead test and learns on emerging platforms and ensure that strategies meet current best practice standards for each channel.

Key Responsibilities

• Manage Social Media calendar and oversee community management
• Track trends and social listening within lifestyle category as well as hair and beauty industry
• Measure social media growth and engagement using analytics tools (i.e. Traackr, Rival IQ, Netbase)
• Work closely with global marketing partners on brand messages, influencer content and global press initiatives
• Collaborate with cross-functional partners from marketing, education, creative, paid social as well as CDMO teams to amplify and support campaigns
• Grow and support pro and consumer influencer relationships and manage relationships, contracts and core activity with brand ambassadors
• Brainstorm ideas for monthly influencer gifting to support an always on seeding approach (organic and pay-for-play)
• Partner with field and education teams to support in market activations via advocacy, social and PR
• Responsible for channel strategy and management of L’Oreal Professionnel US brand social channels: Instagram, Facebook, Pinterest, YouTube and Snapchat
• Manage intern and outside agency partners
• Support agency partners to increase share of voice among consumer and trade press outlets through PR events, mailings and organic outreach

Desired Skills

• Passion for social media, influencer and PR
• Creative, innovative thinker and collaborative team player
• 5+ years of experience developing, managing, and growing a brand’s social media platforms and influencer network
• Enthusiastic attitude and flexibility to adapt and pivot based on data and brand needs
• Excellent verbal and written communications skills
• Ability to manage multiple complex projects simultaneously
• Proficient in Microsoft Office Suite, Tribe Dynamics, Traacker, Social Bakers, NetBase, Sprinklr, Cision, IronClad, Rival IQ and My Market
• Solid understanding of social media analytics

What’s In It For You

• Access to Mental Health & Wellness Programs
• (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• (Think Tanks and Innovation Squads)
• (Medical, Dental, Vision, 401K, Pension Plan)
• VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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