Director Of Sales & Marketing

KEY RESPONSIBILITIES
Job Summary

• Directs the overall Sales, Marketing and Positioning of the Hotel towards the maximising of revenues and brand performance, through sales, dynamic integrated marketing and communication strategies, and through the consistent positioning of the Hotel within the guidelines established for the brand, ensuring brand clarity and integrity is maintained at all times.

Essential Duties and Responsibilities

• Recommends and oversees the approved advertising and communications plan for the Hotel.
• Models the Corporate culture, vision, mission and core values at all times.
• While this job description is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates.
• Works closely with Information Technology division to ensure system maximisation as relates to Sales and Marketing, and is aware of new trends in this area.
• Ensures all brand standards and values are maintained at all time within the Hotel and that deviations (if any) from the Visual Identity Manual are recorded and agreed by Corporate Office.
• Optimises the opportunities in driving business via all available channels / distribution avenues.
• Actively participates in and leads recruitment and talent development for the Division / Department, to meet both current and future needs.
• Is a “Brand Ambassador” at all times and ensures brand integrity and clarity is always maintained.
• Actively drives the Business Plan preparation and delivery with emphasis on driving the revenue objectives for the Hotel.
• Directs and approves the overall travel plans of the S&M team to maximise coverage and revenue potential for the Hotel.
• Works closely with Director of Food and Beverage and Director of Wellness to ensure marketing support to Food and Beverage and Wellness promotional events and for the co-ordination of advertising needs.Develops and maintains close working relationships with all Division Heads and is an active part of the senior management team.
• Regularly conducts and reviews the business performance and productivity with the team.
• Provides feedback through marketing intelligence, to better guide business decisions, both long and short terms.
• Actively participates in all relevant activities and programs within the New World Group and its subsidiaries such as New World Group and CTF VIP programs.
• Establishes and reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
• Develops and updates policies and manuals, as related to the Division / Department, for implementation in the field, while ensuring compliance to the same for consistency across the group.
• Is conversant with revenue management and channel / distribution management, using these tools to effectively support decision making.
• Develops an effective marketing plan, with clear objectives and sales goals, per each business segment, towards achievement of budget revenue targets.
• Takes a lead position in the Hotel’s commercial strategy meetings, working closely with the revenue management team and all brand channels and resources.
• Maximises and leverages the support from Corporate Sales and Marketing team in pursuing business from key segments and managed accounts including corporate RFPs and prospects for new business.
• Drives sales and marketing initiatives and activities to optimise synergy amongst sister hotels on cross-selling.  Such activities include joint sales calls, co-partnership, trade shows, exhibitions, client events, cluster or group-wide promotions etc.

 Required Skills

• Strong negotiation skills.
• Strong organiser and planner, able to think long / short term.
• Ability to analyse, interpret and extract trends from data and strategise outcomes.
• Effective verbal and written communication skills.
• Well developed leadership competencies.

 Qualifications

• Hotel Management Diploma / Degree, or equivalent Bachelor’s degree in the Marketing field, or equivalent work related experience.

Experience

• Over ten years progressive Sales and Marketing work-related experience, preferably in the hotel industry.
• International or regional experience preferred.
• Over seven years in a management capacity is required with minimum over three years in a Director of Sales position.