Director Of Marketing Jobs

Centrally located in downtown, Sheraton Austin features 367 beautifully appointed guest rooms, Brand new club lounge offering an extended hot continental breakfast and daily evening hors d’oeuvres and a state-of-the-art fitness facility. Conveniently located in the heart of Austin, walk to restaurants, music venues and bars. Only a 3-minute drive to the University of Texas Campus. Easy access on and off of I-35 for a short commute to and from Austin Bergstrom International Airport.

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We’re not afraid to forge our own path. After all, it’s what industry leaders do. That’s why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

The Director of Marketing oversees the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotel to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

• Current search engine optimization (SEO) strategies
• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
• Conduct and track on-going email marketing campaigns for a variety of hotel business units
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
• Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
• Use of content management systems (CMSs) to update hotel websites
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat
• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
• Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
• Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
• Develop and implement companywide Public Relations initiatives and programs.
• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
• Administrative knowledge for social media sites, including Facebook, Twitter and YouTube

Education/Formal Training

A four year college degree or equivalent education/experience

Experience

Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Communication at all levels; multi-tasking; time management
• Professional appearance and manner
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Computer literacy, specifically MS Word for Windows
• Strong interpersonal, verbal and written communication skills
• Excellent attention to detail and multi-tasking skills

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing.
• Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment